Senior Analyst, Loyalty Programs

lululemon athletica - Vancouver, BC (14 months ago)

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who we are
Yoga is our first love, and we also make technical product for running, training and pretty much every other way you like to sweat. You can find our stores all around the world, from Vancouver to Dubai, and places in between. Our vision is to create transformational experiences for people to live happy, healthy, fun lives.

about this team
Our team’s focus is on guest loyalty, using guest insights and feedback to build out our programs while driving guest retention and frequency. The team is comprised of a group of agile and entrepreneurial people who have taken on anything and everything to bring our loyalty programs to life. The environment will be fast paced and agile to get things done quickly while putting guest experience first.

a day in the life
In this role, you will be responsible for implementation of the analytics lifecycle – data collection and analysis, insight presentations and effectively drive results through guest data.

You are passionate about turning numbers into insights that will inform how we run our loyalty programs. You have widespread understanding of statistics and proven experience in more advanced analytics including testing, segmentation and modeling. You have experience with SQL, R or Python to analyze data. You take pride in your ability to clearly communicate your findings in reports and presentations to senior leaders.

You are a storyteller who takes pride in your ability to clearly communicate your findings in reports and presentations and provide actionable recommendations. You are used to working with non-technical leaders and partners and can translate complex concepts for the business.

what you'll do
  • Responsible for executing deep guest insights, using your analytic toolkit to drive business results through data
  • Obtain guest insights from both transactional and behavioral data, and more importantly you recognize the unique value of both and how they play with, and against, each other
  • Execute best in class loyalty data and analytics strategies and roadmap to support our loyalty programs
  • Deliver clear, concise and timely reports and presentations for your manager and stakeholders
  • Create new ways of looking at guest data and presenting information, track behavior, and program success
  • Identify opportunities through data to improve the guest experience and anticipate our guests needs
  • Deliver ad hoc analysis to help support broader loyalty program strategies
  • Proactive in your work and able to balance independent research with execution of team lead initiatives
  • Develop cross functional partnerships of analytics leaders and teams supporting other areas of lululemon to ensure alignment on metrics, data and tools and to represent loyalty
  • Define the long-term requirements for data and analytics tools to measure program impacts, working closely with IT and data architecture teams
  • 4+ years experience in loyalty program, customer level analytics or CRM
  • Bachelors Degree in related field – statistics, mathematics, data analytics
  • Proven ability and experience analyzing customer data for actionable business insights
  • Understanding of loyalty marketing, customer segmentation, CRM, campaign management & predictive modeling concepts
  • Proficient on at least one relational database platform (SQL Server, Redshift, Terradata)
  • Experience developing statistical models/algorithms using R or Python and associated packages
  • Ability manipulate and transform data using R or Python
  • Experience with data visualization tools such as Tableau or Power BI
  • Some experience indexing and optimizing queries
  • Understands data modeling principles and best practices
  • Develops and owns data model specifications and requirements for technology teams
  • Ability to form clear business requirements for ambiguous business questions
  • Proven ability and experience analyzing customer data for actionable business insights
  • Understands omni-channel guest behaviour to drive one unified view of the guest
  • Skilled at turning complex analysis into simple conclusions and recommendations for senior leaders
  • Ability to multi-task and prioritize/complete projects in a timely manner
  • Strong drive and desire to understand relationship of organizational components
  • Dedication to exceed performance expectations and approaches work with a sense of urgency and passion
NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.


Job: Retail Operations
Organization: Store Support Center
Schedule:: Full-time

Unposting Date: Ongoing