Senior Digital Associate

Golin - Toronto, ON (30+ days ago)

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We’re Golin, an international PR agency proudly reclaiming public relations to redefine our industry and push it forward for the future. “Go All In” is our ethos and commitment to bravery over mediocrity. Our progressive PR approach aligns earned-first, data-driven creative to build relevance and deliver maximum impact for our clients. And, we recently won PRWeek’s Global Agency of the Year 2019.

Golin is part of the Interpublic Group of Companies and has 50 offices throughout the Americas, EMEA and Asia and more than 25 affiliate partners, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

About the Role

We’re looking for rock star Senior Associate, Digital Communications & Social Media who is a strategic and creative self-starter; you see opportunity everywhere, have an eye for detail and are up to date on the latest and greatest in the every-changing digital landscape. You’ll have experience working in an agency environment and can facilitate full integration between social and PR activities for a truly holistic approach to exceeding business objectives, solving complex business challenges and driving stellar results.

What You’ll Be Doing:
Be the expert on Golin’s suite of proprietary data and analytics tools
Partner with account teams to achieve client communications goals, provide strategic insight and counsel to all business areas on social media including channel strategy, content and content distribution, paid initiatives
Assist with social media and digital programs and campaigns
Analyze existing and potential clients’ social media and digital landscape, and make strategic recommendations to achieve client goals
Conduct research, assemble presentations and present in new business pitches
Assist on developing and editing digital content
Assist with digital content partnerships
Help oversee the creation of social media content calendars and the development and publishing of curated and original content across Facebook/Instagram, LinkedIn and Twitter across multiple clients
Community management, customer service and engagement

Assist with influencer marketing and provide coaching and guidance to the team on researching, identifying, vetting, negotiating and managing influencer programs
Managing all reporting and measurement

Qualifications

A creative and strategic thinker
Have multi-channel expertise across key social media properties including Instagram, Facebook, Twitter, LinkedIn YouTube, etc.
2-3 years of experience in a PR or integrated marketing agency (with direct experience with public relations) or the same on the client side
Have examples of your creativity and how you brought this to life on both large- and small-scale campaigns
Possess a collaborative attitude and willing to roll sleeves up to complete great work
Own the room and have a “Driver” personality with solid client-facing/ presentation skills
Have your finger on the pulse on emerging social platforms and trends
Can effectively develop social content strategy and optimization experience
Have a solid understanding of social media analytics and optimizations
Eager to gain experience developing and executing influencer marketing campaigns

Perks of Working at Golin
‘Unlimited leave’ and a ‘work from anywhere policy’
Full benefits package (health, drugs, vision and dental)
Health and Wellbeing allowance per month - we actively encourage you to seek experiences that will enhance your creative spirit and mind
Paid phone and monthly package (for Managers and up)
Convenient King Street East location (Globe and Mail Centre) with regular shuttle from Union Station
Opportunity to work with a growing and entrepreneurial company
Progressive, positive and inclusive culture connected to a vibrant global network

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or racial origin, protected veteran status, physical or mental ability, sexual orientation or gender identity, marital status or citizenship status.