Vice-President, Marketing

Voices.com - London, ON (30+ days ago)

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Founded in 2005, Voices.com is the largest global online marketplace for audio and voice over products and services comprised of half a million business clients and voice actors. Its flagship website, https://www.voices.com, records approximately two million unique visitors annually and has enabled over 250,000 transactions to date. Voices.com recently completed a $18M USD growth financing with Morgan Stanley’s Growth Fund to further accelerate the Company’s online leadership position Headquartered in London, Canada, the company employees more than 100 people and has clients and voice talent in 160 countries. Its core values are: Growth, action, simplicity, teamwork and integrity.

Reporting to the CEO, the Vice-President, Marketing is a senior leader whose primary mandate is to grow the business through strategic marketing initiatives. The Vice-President, Marketing will develop and execute the company’s marketing strategy in order to drive website traffic and increase revenue. This includes the development of an integrated marketing plan across online channels including search, social, mobile, media and messaging to connect prospective customers to the brand, ensuring that any and all marketing efforts support the company’s short and long-term goals.

Responsibilities
Strategic
As an executive on the Leadership Team, you work collaboratively to lead and manage the existing Marketing team
Develop annual marketing strategies and associated execution plans that align to Voices.com corporate strategy and objectives
Supports a culture of accountability by setting the proper metrics and tying company performance, compensation and promotions to tangible results
Define and direct marketing programs for brand awareness, demand creation, lead generation, and interface with Vice-President, Client Sales for lead tracking and management
With the support of your Marketing Managers you will manage corporate communications and act as Voices.com liaison between the company, press and analysts and at industry events
Effectively resolve efficiency issues across the marketing/sales and customer success functions
Manage marketing budget and expenditures
Maintain brand standards and ensure compliance across all marketing and communications channels
Identify competitors and evaluate their strategies and positioning and devise counter-strategies
Participate and lead portions of board meeting updates
Performance
Effectively leverage the company’s brand across all social media fronts with a focus on developing a social media presence that drives traffic to our website
Leadership
Lead the marketing team and collaborate closely with the Sales, Product & Customer Success teams
Builds trust and effective relationships with peers on the leadership team and throughout the company
Required Skills
Performance and Leadership
Data driven, analytical, intuitive and results oriented
Strong verbal and written communication skills and good at developing interpersonal relationships
Reliant on both quantitative and qualitative analysis
Ability to instinctively identify opportunities for growth and improvement and execute accordingly
A skilled leader who invests in developing high-performing, customer centric, kind and collaborative people and teams
Highly motivational leader that earns the respect of the marketing team, as well as the overall organization
Approachable leadership style that fosters collaboration, team building, innovation, respect and high engagement
Technical
Experience with Salesforce.com is an asset
Experience with Google analytics
Knowledge and experience in digital marketing lead generation strategies that utilizes best-in-class software tools
Proven capability for leveraging social media to drive revenue; identifying strategic social media relationships and developing an online presence that aligns with the brand
Proficient in Excel or Google Sheets, Powerpoint or Google Presentations
Proficient in producing and delivering effective presentations for various audiences ranging from entry level employees to the Board of Directors
Competencies and Interpersonal Skills
Strong business acumen, people skills, and an exemplary work ethic
Savvy on how to effectively integrate marketing and sales functions in order to maximize revenue growth while appreciating the uniqueness of characteristics between the two functions
Must be comfortable with conflict, addressing issues, and solving problems in a practical and healthy manner
Makes decisions in the best interest of Voices.com and our customers, absent of personal ego or agenda and leads with the same philosophy
Impeccable integrity and ethical standards
Professionally assertive, action orientated, has a hands-on, “roll up your sleeves” mentality
Demonstration of superior execution throughout career
Required Education and Experience
Degree in Business, Marketing, Communications, or equivalent education and / or related experience. MBA or Business Related Advanced Degree preferred
A minimum of 10 years professional hands-on experience developing and executing marketing concepts, strategy, and product services or product management; prior experience in advertising, media and/or subscription-based business a plus
A minimum of 5 years proven managerial or supervisory experience
Proven experience building marketing capabilities including: product, field, and digital marketing competencies product services
Proven experience influencing a business or marketing strategy through the application and/or management of product service solutions
Equal Employment Opportunities

Voices.com values diversity. We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Accommodation

Voices.com is committed to providing accommodation for applicants with disabilities; please let us know if you require an accommodation during the recruitment process.

Apply Online

Interested candidates are encouraged to send their cover letter and résumé by completing the online application. By doing so, your resume is guaranteed to be reviewed.

Voices.com thanks all candidates in advance.