Marketing and Recruitment Coordinator

University Health Network - Toronto, ON (30+ days ago)

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Salary: $58,093 - $72,616 annually
Hours: 35 hours weekly

The Michener Institute is Canada’s only post-secondary institution devoted exclusively to the applied health sciences professions. In January 2016 the Michener Institute integrated with University Health Network and has become the Michener Institute of Education at UHN. Offering full-time, part-time and continuing education programs, The Michener Institute is committed to providing its students with Best Experience, Best Education. Through an innovative healthcare curriculum and an engaging learning environment, The Michener Institute prepares learners to become competent and highly skilled allied health professionals.

If you want to work with a team of professionals dedicated to the advancement of applied health sciences to enhance the health of individuals and communities in Ontario and beyond, we encourage you to apply for the Marketing and Recruitment Coordinator position with The Michener Institute.

Position Summary:
Works collaboratively with Communications and Continuing Education (CE) team members to brainstorm ways to effectively market courses and programs to raise awareness and contribute to enrolment performance
Works collaboratively with CE management and Communications to develop and execute internal and external marketing campaigns
Creates and disseminates marketing information (print and digital) regarding course offerings and/or changes. This includes newsletters, blogs, videos, webinars and other collateral materials
Daily management of CE social media accounts; including monthly analytics reports
Updates and maintains CE website pages, including weekly maintenance of key areas, as required to ensure currency
Acts as CE Lead to organize and execute internal recruitment events (eg. CE Open Houses)
Participates as an exhibitor at conferences, professional meetings and trade shows to promote CE
Communicates by phone and/or in person with hospitals, labs, clinics and relevant stakeholders to promote CE offerings
Collaborates with Student Recruitment to coordinate and attend relevant external recruitment events
Participates in departmental and inter-departmental process improvement/quality improvement projects.
Other tasks as assigned

Bachelor’s Degree and a minimum of 2-4 years related experience including:
Knowledge of basic marketing principles and website management
Intermediate skills with Microsoft Office (PowerPoint, Word, Excel)
Basic working knowledge of Adobe InDesign and other applicable creative software
Writing, social media, graphic design, and basic HTML & CSS
Management of email marketing campaigns, using Mailchimp
Proven organizational and time management skills
Superior oral and written communication skills
Strong customer service orientation
Excellent initiative, judgment, problem solving, and critical thinking skills
Ability to multi-task and work under pressure, with an eye for detail and timeliness in task completion; in a high performance deadline oriented environment
Exhibits flexibility with ability to adapt to change
Ability to work independently and as part of a team
Satisfactory Canadian Police Clearance document required upon hire

Qualified applicants are invited to submit a detailed resume and