Associate Marketing Manager

PPG Canada - Quebec City, QC (30+ days ago)

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PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2017. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com .

Why join us:
With PPG, you will find meaning in your work every day, and engage in opportunities that will shape you, personally and professionally.
Your personal strengths will empower you to succeed and make an impact from day one.
You will be inspired to learn and grow, and to get the support you need to identify and achieve your boldest career aspirations.
Your passion to excel will be fueled by your connection to world-class partners, industry experts, the best and brightest colleagues, and future forward technologies.
Your contributions will not only meet the challenges of our global customers, but help theme propel their industries forward.
You will be welcomed into a culture where everyone’s ideas and contributions are valued and encouraged.
Just like you, we are driven to make a difference in our world.

The Associate Marketing Manager is focused on supporting the development and execution of the strategy that builds preference for all brands and product lines sold within our channels. The position will deliver on the specific brand, channel and retailer needs.

The successful candidate must be able to identify consumer, category and customer insights and leverage those insights to define strategies. Strong communication skills are essential to engage, inform and inspire the internal cross-function team and to continue to strengthen relationships with the channel merchant and their marketing teams. This desired candidate is a well-rounded retail or CPG marketing professional with experience in media and promotion, brand and product management, P&L management, agency management and retail marketing.

  • One position will support Channel Marketing initiatives!
  • One position will support Brand Marketing initiatives!
Key Responsibilities Include:
Marketing: Develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, retail/co-op advertising, in-store communication, fixture development, promotions, pricing, sales team and associate training, and assortment decisions. Role will analyze and track programs versus stated goals.
Shopper Insight: Support the development of actionable strategies, based on shopper insights, that will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral
In Store Merchandising: Support the development of the merchandising plan, color merchandising materials, power aisle recommendations, shelf sets, and in-store signage/collateral that drives sales, improves ease of shopping, and informs the end user.
Pricing: Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
Budget: Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response. Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment
Communication: Actively support the delivery/execution of the channel marketing plan. Role works well with agency contacts and is able to contribute to the delivery of meaningful and clear briefs to ensure needs of the shopper/end user and Customer are met. Leverage communication skills to interface with and influence the PPG field sales team, account teams, and other cross functional teams to ensure delivery/execution of marketing plans.

Business Acumen: Know and understand budget parameters including sales, volume, margin and marketing A&P. Monitor and track spend as well as assist with ROI analysis to ensure effective investment performance.

Qualifications

Requirements / Qualifications:
3 to 5 years of Marketing experience; Bachelor’s and/or college diploma/degree in Marketing or related field are required. MBA an asset. Experience in (CPG) consumer package goods marketing and/or retail marketing is strongly desired. Experience working in the home improvement category with major retailers in Canada is advantageous.
Bi-Lingual skills in English and French are required.

The successful candidate is a highly motivated, data-driven and results oriented marketer with the skills to plan, prioritize, guide, and coordinate with internal and external teams. This position requires a high-level of overall passion and curiosity for marketing. Must have excellent project management and problem solving skills and be able to prioritize and multi-task in a fast paced environment. This person possesses strong communication and presentation skills. They have experience working effectively and driving results within a complex sales organization and with cross functional teams. They must have the ability to work autonomously and within teams. They must have the ability to analyze, synthesize, and form logical conclusions from data.

About Us
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty Products Company. Through leadership in innovation, sustainability, and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world.

PPG Architectural Coatings impressive line-up of residential, commercial, and industrial paint brands offers a wide range of choices to meet everyone's needs – from consumers to interior designers, painting contractors to property managers, and developers to architects.

Join an industry leading company!
Apply today! www.ppg.com

PPG Industries, Inc. offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other legally protected status