As a team member in our global, high growth environment, you will be challenged, inspired, and appreciated. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America. Be a part of something more. Grow your career with us and be a part of a unique culture that’s proud of its integrity, innovation, and growth.
The successful candidate will lead all marketing efforts for the Mott’s Clamato & Garden Cocktail priority brand portfolio. Defining strategies and implementing the annual brand marketing plans, you will play a key role in driving relevance with consumers to maximize growth potential for this portfolio in both the short and long term.
Define and deploy the brand vision, value proposition and strategy to deliver the short and long-term business objectives. Translate the brand strategy into actionable commercial plans to drive sustained brand health.
Lead brand positioning and architecture refinement leveraging market research and consumer insights. Holistically own the creative development process across all aspects of the media landscape resulting in motivating advertising copy.
Effectively manage agency partners to ensure successful development and execution of plans within the established commercial planning cycles. Create and cultivate effective working relationships with internal cross-functional teams including: RGM, Shopper Marketing, Commercial planning / Strategy, Insights, Innovation and Finance.
Lead and execute the innovation agenda for the Mott’s Clamato brand to deliver against revenue and profit targets – from insight to strategy, and concept to commercialization. Identify competitive, category, consumer, shopper, and retailer insights to validate and identify new opportunities.
Develop and manage the multi-million-dollar budget for this highly visible brand with full P&L accountability.
Measure the performance and efficacy of all campaigns and tactics through the use of analytics. Optimize and enhance plans to maximize delivery against revenue and profit targets.
EDUCATION & EXPERIENCE
Bachelor’s Degree required, preferably in Marketing, Business or a related field
Minimum 7 years’ work experience or equivalent; brand marketing experience preferred
Strong strategic thinking and problem-solving capabilities
Ability to thrive in and handle ambiguity & fast paced environment
Demonstrated analytic and creative thinking skills
Strong business acumen and marketing capabilities
Ability to foster and maintain strong cross functional partnership skills, with a team first mentality
< 15% travel required
SKILLS & CAPABILITIES
Strong working knowledge and understanding of the Canadian CPG/FMCG industry;
Strong communication and presentation skills;
Project management, time management and organizational skills;
Proficiency with Microsoft Office (Word, Excel, and PowerPoint);
Attention to detail and quality;
Analytical and critical thinking skills;
Independent and dynamic, enjoys and does well working in a team;
Goal and results oriented;
Ability to work in a constantly changing, fast-paced work environment;
Nielsen is an asset.
This person will be part of a dynamic, dedicated team within a fast-growing organization. In addition to a competitive compensation package including benefits, an RRSP, and vacation time, we also offer tuition reimbursement anddiscounts on coffee products.
À propos de Keurig Dr Pepper Canada
Keurig Dr Pepper Canada est la dénomination commerciale regroupant Keurig Canada Inc. et Canada Dry Mott’s Inc. D’un océan à l’autre, l’entreprise propose une large gamme de boissons chaudes et froides pour satisfaire chaque besoin, partout où les gens magasinent et consomment. Keurig Dr Pepper Canada offre une grande variété de boissons chaudes et froides, commercialisés sous plus de 60 marques phares, telles que Canada Dry®, Mott’s Clamato®, Van Houtte® et Timothy’s®, de même que les cafetières une tasse à la fois de Keurig®.
Les principaux lieux d’activités canadiens de l’entreprise et l’équipe de direction sont situés à Montréal, au Québec et à Mississauga, en Ontario. Les usines de fabrication de boissons chaudes sont également situées à Montréal, au Québec, de même que les Services de Café Van Houtte Inc., filiale de Keurig Canada Inc. qui offre des solutions de services de boissons novateurs pour les clients hors domicile depuis des succursales situées dans 30 villes au Canada. Pour en savoir plus sur notre entreprise, visitez le www.keurigdrpepper.ca/fr/. Pour plus d’information au sujet de nos efforts en matière de responsabilité d’entreprise, veuillez visiter le www.keurigdrpepper.ca/fr-ca/notre-entreprise/responsabilite-dentreprise.
About Keurig Dr Pepper Canada
Keurig Dr Pepper Canada is the business name under which Keurig Canada Inc. and Canada Dry Mott’s Inc. operate. From coast to coast, the Company provides a broad range of beverages for every need, available everywhere people shop and consume. Keurig Dr Pepper Canada offers a wide variety of hot and cold beverages marketed under more than 60 flagship brands, including Canada Dry®, Mott’s Clamato®, Van Houtte® and Timothy’s®; as well as Keurig® single-serve coffee makers.
The Company’s principal Canadian offices and executive team are located in Montreal, Quebec and Mississauga, Ontario. Also located in Montreal, Quebec are the hot beverage manufacturing facilities and Keurig Canada Inc. subsidiary Van Houtte Coffee Services Inc., which offers innovative beverage services to away from home customers from branch offices in 30 Canadian cities. To learn more about our company, visit www.keurigdrpepper.ca. For more information on our Corporate Responsibility work, please visit www.keurigdrpepper.ca/en-ca/our-company/corporate-responsibility.