Assistant Brand Manager - IFCN
What You’ll Be Doing:
This position is responsible for the development of assigned brands through the achievement of specific growth objectives. The role resides within the Canadian Marketing function and will assume support for the Brand Manager in the areas of brand communication, creative execution, innovation, and brand financial performance evaluation. This position needs to balance creative/communication skills with critical thinking, project management and analytics. This individual must be able to work with cross-functional teams (internal & external), manage conflicting priorities, understand the bigger picture in the context of the work they are being asked to do, and can deal with some ambiguity.
The Assistant Brand Manager will play a key role in supporting the development of the overall category strategy, and is expected to drive the growth of his/her assigned brands through excellent marketing execution.
What are your Responsibilities?
Support the Brand Manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget.
Manage the day-to-day interface and key business activities of the portfolio.
Assume accountability and autonomy to lead cross-functional teams in the development and execution of strategies for advertising, packaging, promotions, and operations.
Manage marketing budget. Coordinate with key stakeholders to ensure optimal spending.
Analyze brand, market & competitive trends and recommend suitable actions.
Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit growth
Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans.
Participate in the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands.
Be a savvy digital marketer able to quickly understand and leverage the dynamic technology to maximize the business.
Work with our global, regional & US brand teams and e-tailing partners to develop best practices to maximize ROI for the company.