Digital Media Coordinator

MediaNet® - Toronto, ON (8 months ago)

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Toronto, ON

MediaNet is looking for a Digital Media Coordinator to join our Trading & Analytics team in Toronto. You will be responsible for managing campaigns using a demand-side platform to deliver positive outcomes for our clients. An ideal Digital Media Coordinator is a numbers-oriented, analytical thinker, has problem solving capabilities, and is able to creatively leverage data to drive results and achieve client goals and objectives. The successful candidate will have a passion for online advertising, be collaborative, and be eager to work hard, learn, and grow within the programmatic digital landscape. If you are driven by helping stakeholders understand data, love the art and science of campaign optimization, and have the desire to continuously improve client success and internal communications – this role is for you.

As a Digital Media Coordinator, you will perform in-platform trading techniques and analyze delivery and performance of programmatic campaigns. The role is also expected to provide optimization and analytical insights to the client service team. Success in this position is measured by campaign performance, 100% delivery of a campaign and increased advertising budget month-over-month. This opportunity will call upon your keen attention to detail, analytical mind and your skills communicating and collaborating with other departments.

What you'll be doing

Manage day-to-day programmatic buys from campaign launch to end, including, but not limited to, setting bid strategies, performance & pacing monitoring, identifying and implementing optimizations (by target audience, content, creative, etc.), providing proactive recommendations and insights
Understand how to manage different kinds of goals and requirements (awareness, CPA, viewability, CTR, etc.)
Provide strategy, recommendations, reports and high-value insights in the form of campaign data analysis, interpretation and actionable advice that align with, or enhance, strategy/business goals to client services and sales on a regular basis
Analyze campaign performance and deliver case studies to aid in the production of best practice examples
Understand performance objectives and KPIs, and assist in the development of successful programmatic strategies
Offer technical support and provide solutions, troubleshoot underperforming or under-delivering campaigns, discrepancies and any other campaign issues that may arise
Manage campaign expectations and communicate upsell opportunities to the sales team
Maintain a high degree of technical proficiency and knowledge across the platforms and toolsets within which you will be working
Provide feedback to the Team Lead on new market or platform functionality
Ensure campaign execution is performed efficiently, accurately and with excellence
Develop external executive-level post-campaign reports for clients that communicate insights in a clear, concise and valid way
Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks
Develop and implement testing plans that align with client goals and objectives and ensure an on-going testing schedule and drive innovation
Maintain on-going knowledge of media buying platforms updates, and keep on top of industry trends, new technology, and current events that may impact client business

Who you are

Detail-oriented, curious, proactive and resourceful
Have high personal and professional standards, a strong work ethic and are committed to delivering excellence
You are the ultimate team player who enjoys sharing knowledge with others
Have a proactive mindset and the ability to meet multiple objectives in a fast moving environment
A natural problem solver who enjoys puzzles and a good challenge
Possess technical and analytical aptitude, with a curiosity for testing and innovation
Able to effectively allocate time to create the most value for clients, with a high level of attention to detail
Adept at dealing with ambiguity through adding structure and prioritizing issues
Ability to make business decisions based on interpreting data and asking relevant questions
Organized and able to manage multiple tasks simultaneously
Ability to articulate information in a concise, compelling manner and convey complex technical concepts in simple terms
Have a high degree of creativity, self-motivation and drive
Possess the natural eagerness and flexibility to learn and grow in a team environment that will be rapidly changing

What you need to apply

1+ years in digital marketing or working experience in a similar analytical role
Degree in Advertising, Marketing or Business preferred
Must be proficient in MS Office particularly Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
Excellent diagnostic and troubleshooting skills
Excellent PowerPoint presentation-crafting and storytelling skills
Experience with reporting & data visualization tools preferred, particularly BI dashboard development
Technical acumen required to understand how to execute campaigns in a way that optimizes the use of our platform
Strong analytical, data interpretation and research skills
Strong organizational and time-management skills
Professional oral and written communication skills; impeccable written and spoken English

Bonus!

Experience in a digital media analytics role
Intermediate to advanced knowledge of VBA/Excel Macros
Client facing experience
Knowledge of digital media landscape, including key technologies, business models, standards/guidelines, technology platforms and products
Direct experience with ad serving technology and/or working in an RTB ad exchange, DSP or trading-desk environment
Hands-on experience working in the Google Marketing Platform environments
Understanding of media strategy, digital campaign workflows and an appreciation for marketer considerations like contextual relevance and brand safety

The MediaNet work environment is warm, inviting and collaborative. Everyone at MediaNet has a voice, and we encourage new ways of thinking that will lead to improved organizational performance and client success. MediaNet team members are empowered with development, support and mentoring opportunities that enable us to push critical thinking and problem solving out to the edges of our organization. We believe that the future of media is digital, and that the future of digital is rooted in a holistic, programmatically-led approach that is built around the consumer above all else.

How to apply

Please apply for this position by sending your detailed cover letter and resume and tell us what interests you most about this position and how you can make a difference as part of our team.

As part of your application, we will require responses to the following:

Please tell us about your range and level of experience working in digital media, including technical ad buying/digital campaign management platforms
Please rate your level of proficiency with the following Google Marketing Platform products (0-5): Display and Video 360, Campaign Manager, Search Ads 360
Please rate your level of familiarity with the following concepts (0-5): remarketing, trafficking, first-party data, programmatic
Please rate your level of proficiency in Microsoft Excel (0-5)

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.