Manager, Communications (Digital and Creative Services)

McMaster University - Hamilton, ON (30+ days ago)

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McMaster University fuels curiosity, inquiry and discovery. Every day, we push the boundaries of knowledge through our world-class, interdisciplinary research and our ground-breaking approaches to teaching and learning. Our students, researchers and staff are among the best and brightest. We are seeking an equally talented Manager, Communications to provide leadership to a team of digital and creative services professionals in support of the University’s brand and marketing, reputation development and international recruitment priorities.

The University Advancement division of McMaster University is an integrated department that encompasses the areas of Communications & Public Affairs, Marketing, Development, Alumni Advancement, Stewardship & Donor Relations, Volunteer Engagement and Advancement Services; areas that coordinate their activities and work as a team to build relationships, reputation and resources. It is our values that help us to achieve our vision and mission; Integrity, Quality, Respect, Service, Strategy and Teamwork.

The Department of Communications and Public Affairs is responsible for McMaster University’s communications (including, media relations, issues management, internal communications, neighbourhood relations), marketing and branding, and public affairs with all 3 levels of government.

Job Summary:
Reporting to the Executive Advisor, Marketing and working in close collaboration with the Director, Communications, the Manager will successfully manage the development and implementation of policies and programs under the purview of the department. This position takes a leadership role in the management and development of communications and public affairs planning and issues management, and provides strategic counsel to the University’s senior management team. The Manager will also develop and manage the planning and implementation of proactive communications and public affairs programs for areas such as human resources, technology, marketing and media relations.

Provides a leadership role in the development, implementation and management of the University communications and public affairs programs which is instrumental in the University’s ability to achieve its objectives
Proactive role in ensuring all members of the senior executive team receive timely, reliable and measured advice and successfully implemented programs for internal and external issues;
Responsible for relationship development with the University’s key publics such as faculty, staff, bargaining agents, students, media, alumni, supporters, government and the community.
Manages the successful development of communications and public affairs strategies on a wide range of University issues
Responsible for the development of programs that will facilitate increased understanding of McMaster’s goals, objectives, and successes by increasing the University’s profile in key internal and external publics
Manages and prepares a variety of forms of internal and external communications including print, digital, broadcast
Assists with preparing and producing special and strategic communication materials
Provides leadership in the development of the University’s marketing strategy
Manages and provides advice for all Human Resource communication activities, including strategic counsel on labour relations activities. In the event of a labour dispute, this role will provide key counsel on the University’s communications plan for all stakeholders
Represents the University to key internal and external publics such as politicians, at all levels of government and community leaders
Develops and manages a comprehensive and proactive communications program including media training, storytelling and reputation development
Acts as a University spokesperson, as required
Implements the University’s crisis management communication plan as part of the communication crisis management team
Creates, implements and evaluates the effectiveness of all related projects
Identifies and develops opportunities for senior officers to maximize effective communication
Supports McMaster’s advancement priorities through an integrated communications program


University degree
A McMaster degree is an asset

4-5 years’ experience in a similar position A McMaster

Established relationships and networks in communications and public affairs
Demonstrated exceptional interpersonal skills
Demonstrated exceptional research and writing skills
Sound judgement and decision-making
Demonstrated success in areas of media relations, strategic internal and external communications, marketing and branding, social media, labour relations, public affairs
Understanding of diverse media channels including new media and evolving digital environments
Demonstrated knowledge of communications and public affairs environment in the public sector
Ability to lead teams and effectively contribute to a team
Excellent oral communication skills
Proven track record in strategic planning
Computer knowledge
Project management
Time management
McMaster University and University Advancement policies and guidelines

How To Apply

To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and, within the lands protected by the “Dish with One Spoon” wampum agreement.

In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity. The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. While all qualified candidates are invited to apply, we particularly welcome applications from women, persons with disabilities, First Nations, Métis and Inuit peoples, members of visible minorities, and LGBTQ+ persons. Job applicants requiring accommodation to participate in the hiring process should contact the Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247) or the Faculty of Health Sciences Human Resources office at ext. 22207 to communicate accommodation needs.