Senior Manager, Omnichannel Marketing

Spin Master Ltd - Toronto, ON (6 months ago)

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Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.

Job Description:
The Job:
The Senior Manager of Omni-channel is accountable for the planning, development and executional oversight of the strategic marketing business plan and activity calendar for across all touchpoints. Primary focus is aligning brand strategies with that of key retail partners all the while creating a bridge between instore, online and experiential executions that will move shoppers from browsing to shopping. This individual is also a key link across business partners influencing the end-to-end customer omnichannel journey, providing customer perspective, and ensuring marketing support for these business partners aligns with business priorities and ultimately drives sales.

Integrated Omni-Channel Marketing

Design omni-channel plans by connecting the dots between in-store, online, customer service, ecommerce and social media (i.e. Bakugan Text-to-Contest, Sampling and In-store displays)
Manage the Studio/Partner Retail Development programs at the Top 3 accounts (i.e. Warner Bros, Universal, Nickelodeon, FELD)
Strategically plan, create platforms for, and react to seasonal or cultural events that impact shoppers. (i.e. creation of National Pet Adoption day, timing/communication of in-store displays and contextual targeted ads for ecomm)
Influence internal cross-functional stakeholders to elevate the shopper mindset within all areas of the company. (i.e. operational role within the COE team offering ecomm rabbit-holes to retailers)
Understand the over-arching sales picture to drive overall Spin Master share.
Create channel strategies and position Spin Master products, exclusives, and content to leverage Spin Master’s right to win with retailer-specific properties and capabilities (.com sites, media, delivery, OG, etc.) (i.e. coordinate Walmart Ready, Race, Rescue pallet, investment, Nickelodeon, exclusive product and experience Nascar event.
Influence the customer to drive innovation and be a key partner to the customer for delivering their innovation roadmap (i.e. unique Target Shipt or Walmart Store pick up programs.
Deliver effective omni-channel experiences to shoppers in all channels by creating a connected and seamless shopper journey across the entire path to purchase.
Ensure messaging is cohesive, and appropriately customized for all shopper touchpoints.
Identify unique shopper barriers by channel and hold team accountable to evaluate creative and tactics with shopper solutions in mind. (i.e. Kinetic program around “Name the Scent”, no mess shopper communication, social #tag contest, instore ½ pallet)
Drive customized retail programs that have brick/click connected and unique themes
Stay abreast of and build into programs interactive technology that integrates shoppers’ physical and digital experiences, including the use of QR Codes, NFC/RFID, Text/SMS, Augmented Reality, Voice-response, and emerging technologies. Lead key test & learn programs to gauge programs.

Partner with Ecommerce Team

Partner with ecomm marketing on the COE team and within the IMP process
Use insights, strategy, creative and analytics to drive e-commerce shopper closure across multiple ecommerce retailers.
Build strategic plans within ecomm platforms to support launches, seasonal pulses and evergreen marketing.
Combine strong shopper knowledge with digital marketing best practices to increase conversion (i.e. social commerce programs that lead to ecomm retailers)
Work with customer service and social teams to increase review counts and exceed rating benchmarks.
Educate internal teams on best in class omni-channel and ecommerce strategies, tactics, and operations.
Execute Best in Class Digital Shelving practices. Through a direct report, develop and continuously optimize Digital Shelf product content for organic search ranking, drive and address ratings & reviews, while managing always on search strategies
Innovate shopper tactic to move the shopper experience from credible (basic needs met) to shopper-obsessed (promotes exploration, empowers best choices, mitigates real or perceived risk).
Drive new buyers and maximize existing buyers. Grow the base of shoppers by focusing on traffic and media optimization. Deepen existing shoppers' engagement by building their baskets, driving frequency and trade-up and driving closure in multiple distribution channels.
Collaborate with agency and internal resources to ensure creative assets align with strategic priorities and evolve with digital learnings. Including static images in retailer-specific styles, video, and enhanced content.
Use sales data to fuel personalized consumer targeted advertising.
Evaluate new or unconventional ways to reach the shopper and effectively engage them. Including the use of social ads, influencers, in-app promotions, vendor-direct mobile, retailer email blast, open web display, video ads, search PLAs and text ads, targeted display, digital audio, and direct site/publication offerings.

What we can expect from you:
Demonstrated ability to influence and gain support from key stakeholders, including assigned VP as well as Key Accounts
Internet best practices and the impact that these have on SEO
Internet Marketing best practices that result in customer acquisition, retention and growth
An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Amazon
Experience with PPC - Management of Pay per click programs and working with 3rd party Retail Media Agencies such as WMG, Roundel, Amazon Marketing, Criteo
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Ability to work independently and within a team environment
Strong independent decision-making, organizational, planning and problem-solving skills

You should apply if you have the following:
3-5 years’ experience developing and managing a successful eCommerce environment
University degree
Knowledge of the conversion funnel and digital landscape
Strong business acumen and an analytical problem solver
Successful background in business development
Previous experience creating effective on-line Sales, Marketing and Promotional programs
Creative thinker with a disciplined approach to execution
Experience in CPG, prefer Toy or Children’s Entertainment
Understands basic supply chain management and logistics fulfillment business operations
Success in implementing and maintaining Digital eCommerce systems, knowledge or SAP, DAM, Bazzarvoice, Amazon’s Vendor Central.

What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:
  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship
Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.