Senior Website Optimization Analyst (WSO)

MindGeek - Montréal, QC (7 months ago)

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MindGeek is the largest, privately held company in our industry developing unparalleled technologies for high traffic, high volume online properties. Our exceptional team consist of experts in every functional area of business and they are the key to our position as leaders in content delivery. We strive to innovate on a daily basis to ensure we continue to grow and create new revenue opportunities and cutting edge technology. If you are passionate about taking your career to the next level, then join the MindGeek team and be a part of something big.


Develop & maintain expert Knowledge of all reporting tools (Atlas, Harmony, Adtool, Data Cubes)
Build ad-hoc and periodic reports in order to communicate data findings and tracking
Analyze traffic sources, metrics, and patterns both on PC and on mobile web properties.
Audit and provide quick & efficient troubleshooting for reporting issues
Evaluate marketing campaigns and report and share data with the team to discuss optimization
Design, direct and monitor optimization and tests ideas to acquire and retain users based on data research
Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages, and recommend optimization and improvement ideas for current pages
Establishing a continuous improvement process on how to conduct tests and on evaluating set KPI’s for these tests
Monitor industry changes and benchmark the network against online competitors
Provide quick & efficient data reporting as requested by Product Manager, Product Director & other team members
Become the Go-To person when it comes to data about the network (know your stats in details)


Degree in Business/Marketing; or applied statistics and mathematics with over 3 years relevant experience
Search Engine Analytics; good understanding of Google Analytics
Advanced skills in Microsoft Excel (pivot tables, complex calculations)
Data-driven performance optimization methodologies
Experience with digital marketing campaign optimization, including advertising, User Experience, and landing page optimization
Understanding basic website design and development and work closely with Designer and developer to optimize the website (experience in a scrum and sprint environment would be considered as an asset)
Strong attention to detail and quality. We want someone who instinctively double checks their work before handing it off
Strong analytical thinking and a questioning attitude
Candidate must be fluent in English

What we offer:
Competitive compensation
Stay sharp by taking part at one of our Hackathons, Engineering retreats, Lunch & Learns or Leadership Seminars.
Free breakfast daily as well as monthly lunches
Flex time and summer hour schedule
A 500$ fitness allowance
Epic parties throughout the year including summer BBQ, Halloween costume party, Holiday bash and 5 a 7s
Opportunity to give back to the community through our Pay it Forward Program, Ronald Macdonald House visits and supporting the MindGeek Scholarship Fund for Dans la Rue
A chance to work with a first-class team !
We thank all applicants for their interest, however only candidates under consideration will be contacted. No telephone calls please. No agency calls or emails.