Segment Marketing Manager

Ceridian - Winnipeg, MB (30+ days ago)

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Ceridian. Makes Work Life Better™

This is our promise. Not only for our customers, but our employees as well.
Do you thrive in an innovative and exciting environment that’s continuously evolving? Ceridian is looking for fun, intelligent, team oriented people who believe in our values: Customer Focus, Transparency, Diligence, Optimism, and Agility. Our workplace culture provides empowering programs for career growth and offers diversity and inclusion groups to support every person’s career journey. Ceridian employees have declared Ceridian a Great Place to Work® in 2019, a Glassdoor Best Places to Work in 2019, and one of Canada’s Top 100 Employers for the 16th consecutive year!
Find out why Ceridian is such a great place to work.

About the Position:
Partnering closely with sales and marketing leadership, the key mandate for the Segment Marketing Manager is to design and execute integrated marketing plans for large, enterprise-level accounts that support the achievement of growth goals for Ceridian . In collaboration with stakeholders across the business, the Segment Marketing Manager will help to define the strategy and differentiators for key audiences, and provide the sales team with targeted programs and tools that will enable them to strategically engage prospective contacts, move the conversation forward, eventually leading to a sale .

Formulate and execute integrated, strategically-focused marketing plans that drive demand in order to achieve revenue targets and market segment penetration goals within prospective and current enterprise accounts, that are in alignment with the corporate brand strategy.
Collaborate with Industry Principals for defined vertical markets and other key stakeholders in a highly matrixed environment. Build, support and deliver the integrated go-to-market plan for defined vertical markets. Work closely with Segment Marketing Lead and Enterprise sales team on ideas and strategy to penetrate targeted accounts using account-based marketing techniques. Manage kick-off of campaigns, set timelines and expectations for completion of tactics, provide regular updates to leadership, track results and ROI. Coordinate digital marketing, direct mail, and other tactics to drive engagement with specific executives within targeted accounts. Develop value-based messaging, assets and tools that will assist pre-sales team in securing introductory meetings with decision makers within identified accounts. Coordinate with broader marketing teams to create industry and/or account specific experiences (virtual and face-to-face). Build strong working relationships and establish credibility with sales team and broader marketing organization. Responsible for supporting sales pipeline revenue targets as well as managing marketing plan and budget for assigned segment.

Bachelor’s degree in marketing or business or equivalent experience 5+ years of experience managing multi-channel, B2B marketing programs targeting enterprise level accounts. Must have hands on experience building integrated marketing plans and managing marketing campaigns and tactics to completion Prior big company experience working within the SaaS industry highly preferred Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development. Experience in Retail, Manufacturing, Public Sector, Healthcare, or Financial Services strongly preferred Knowledge of and marketing automation systems
Solid experience working in close collaboration with sales and Industry Principals Experience in account-based and executive-level targeting tactics Strong project management, analytical and collaborative skills A self-starter that can work within a matrixed marketing environment Creative thinker that can adapt to new marketing strategies and tactics Superior verbal and written communication skills, and must have superb presentation skills The ideal candidate would be working from the Toronto office however this position is not limited to the location

Ceridian combines the excitement of a startup environment, with the growth opportunities of a large organization. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success.
Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace all individuals and what makes them unique. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity, disability, national origin, race, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on award winning projects!
We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.