Senior Product Marketing Manager (Toronto)

Glu Mobile - Toronto, ON (30+ days ago)

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Team Overview:
The Product Marketing Team at Glu is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players. We are passionate about our players and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. If you share our values and have a passion for gaming, let’s talk!

Role Overview:
As the Sr Product Marketing Manager, you will be the marketing lead for our Glu Toronto Studio – the team behind Kim Kardashian Hollywood and a new Causal Product. You will work directly with the game studio to drive go-to-market launch and growth plans for a brand new IP. You will be the single owner of the overall marketing plan and will be responsible for driving execution of the plan by collaborating with game studio and central teams.

You’ll most often:
Drive the go-to-market strategy including planning and executing the beta, world wide launch and long term growth.
Take ownership of planning all aspects of marketing ranging from UA, Organic Growth, Community, PR and Platforms Marketing.
Establish and assure adherence to budgets, schedules, and outbound marketing plans
Partner with research and analytics teams to gain customer insights that inform game development
Regularly present go-to-market and growth strategies to company leadership

You’ll be a great fit for this role if you have:
6-8 years of relevant product marketing experience
Experience working with consumer brands, preferably mobile games
Strong project management skillset
Agency experience leading digital campaigns a plus
Deep knowledge of digital measurement strategies and tools
Comfortable working under tight deadlines
Self-starter and experience managing cross-functional programs
Ability to present and earn buy-in for projects with multiple stakeholders
Excellent communication and organizational skills
Ability to regularly travel between Glu SF and Glu Toronto