Social Media Strategist, School of Public Policy

The University of Calgary - Calgary, AB (30+ days ago)

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Position Overview

The School of Public Policy is currently seeking a Full-time Regular Social Media Strategist.

The Social Media Strategist reports to the Director of Communications at The School of Public Policy and leads The School's social media marketing strategy, tools and systems, and major campaigns. Using a combination of deep professional experience in social media and strategic marketing, the Social Media Strategist will guide the growth of The School´s social media program across multiple channels.

The Social Media Strategist is a leader, coach and influencer who gets social media culture and has rich experience in word-of-mouth campaigns, influencer strategy and digital advocacy-building. Connecting meaningfully and authentically with people online comes naturally to this person.

While the ideal candidate for this role is considered a social media guru by their peers, they have the desire, ability, and wherewithal to go beyond the hype and prove the true, measurable value of social media engagement with tangible organizational growth.

While no shiftwork or dangerous conditions are involved, there is some stress associated with managing multiple deadlines for mission-critical deliverables. Due to the nature of social media, a variety of times and locations of work may be required for but not limited to events, campaigns, ad hoc or emergency situations.
Position Description

Summary of Key Responsibilities (job functions include but are not limited to):

Act as an internal champion and evangelist of social media focusing on opportunity identification, strategic benefits, and the voice of our many audiences
Identify relevant solutions to meet university requirements within the digital space
Monitor the external social media landscape to anticipate and mitigate potential reputational risks
Author and share weekly social media reports detailing insights such as opinion, popular topics and trends within selected target audiences
Operates as the subject-matter expert on the development and deployment of social media-based campaigns, including providing support to the communications team
Perform ad hoc analysis as necessary to support timely data-driven decision-making including crisis communications and issues management
Ensure The School's website is always up-to-date and reflective of current messages
Interface with external vendors and suppliers as required
Track competitor activity on social media; keep abreast of market changes and the marketing mix used by competitors
Dal effectively with complex issues, using judgment and problem-solving skills
Support team members with other day-to-day digital team tasks and coordinating projects and activities as required
Drive select projects directly, as appropriate
Train new team members on software tools and systems/protocols as required

Qualifications / Requirements:
Passion for all things social media, manifested through an ability to stay current with the latest developments, trends and platforms. Because our largest constituent group is prospective/ current students, a special focus will be on social media trends of undergraduates
A passion for public policy. Being a policy wonk is a major asset
Minimum 4 years experience in social media operations with a strong focus on channels such as but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest and SnapChat
Minimum 4 years experience managing social content streams, continuity, and theme-based editorial calendaring, content marketing and community-building tactics
Minimum 4 years experience with the management and development of distributed governance models and social media standards within a large organization
Undergraduate degree, diploma or recognized credential in marketing, business or related field; a combination of education and experience will be considered. - Undergraduate degree, diploma or recognized credential in marketing, communications or public relations or related field; a combination of education and experience will be considered
Proven, expert-level experience in social media monitoring, responding and reporting via enterprise-level platforms including, but not limited to, HootSuite, Google Analytics, Sysmos, Radian6 and/or Shoutlet
Demonstrated intermediate experience in Adobe Suite (Photoshop and Illustrator) and basic experience in front-end web languages such as HTML, HTML5, CSS, JavaScript and the appropriate use of script-based tracking tags; experience as a professional web developer is not required but considered an asset
Ensure The School's website is always up-to-date and reflective of current messages
Self-directed with excellent English communications skills, both written and verbal
Well organized, with a demonstrated ability to prioritize functions on a daily basis and capable of simultaneously managing multiple responsibilities efficiently and effectively
Demonstrated ability to work well independently as well as in an energetic team environment
Confident, approachable, and outgoing; thrives in a busy, fast-paced professional environment; a patient teacher and natural ambassador
Able to work well and exercise both good judgment and common sense under pressure; capable of dealing with multiple stakeholders, responsibilities and projects. Exceeding prudence when posting online
Strong working knowledge of MS Office (particularly Excel and PowerPoint) and the ability to acquire a high-level of understanding of the university business systems
Detailed-oriented with a methodical approach to system, process and data management
Application Deadline: September 2, 2019

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

Additional Information

This position is part of the AUPE bargaining unit, and falls under the Specialist / Advisor Job Family, Phase II.

To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website.

About the University of Calgary

The University of Calgary is Canada’s leading next-generation university – a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation’s most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada’s top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit

The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.