Digital Marketing Assistant

Falcon Lam - Aurora, ON (23 days ago)

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We are seeking a versatile, career-focused, and high energy full time permanent Digital Marketing Assistant to implement a digital marketing strategy for Falcon Lam! This is a fantastic opportunity for an individual who is passionate about digital marketing, has a strong work ethic and enjoys working collaboratively as part of an entrepreneurial team.

We’re looking for the right character and work ethic as well as skills and experience. We’ll be excited to train you if you’re excited to learn!

Reporting directly to Falcon Lam’s founders, you will use your execution, organization and communications talent to support our daily digital marketing initiatives.

Led by two founders with a passion for making a difference, our growing business is located in the heart of Aurora, right across from the Aurora Go Station and one minute from the closest bus stop.

About Falcon Lam

We are an entrepreneurial and innovative business that is fulfilling the dream of empowering 1 million women with their money. Falcon Lam offers transformational money workshops and mentorship programs that support female entrepreneurs to create the income that they want while doing what they love.


  • Content management for Falcon Lam’s website and digital platforms, including scheduling posts, daily engagement and responding to inquiries
  • Collaborate with internal and external partners to generate engaging social content
  • Keeping up to date with current digital trends and suggesting new ideas to enhance the digital strategy of the company
  • Creation, designing and editing of marketing material
  • Production and editing of podcasts, interviews and videos
  • Management of Falcon Lam CRM and online marketing campaigns
  • Assist in the planning and execution of all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • General marketing and operations support to ensure the success of Falcon Lam events

Experience and Education:

  • Minimum of 3 years of experience in a similar role
  • Marketing Degree or Diploma in Advertising or Digital Marketing or equivalent education or experience

The Ideal Candidate has some, if not all of the following skills:

  • Is technically savvy with PC & Mac; proficient in Microsoft suite and Google suite
  • Is versatile on all social media platforms, including Facebook and Instagram
  • Previous work experience in creating social media strategies in order to increase reach and engagement is considered an asset
  • Has a base level knowledge of WordPress to update content, blogs, images and videos.
  • Is confident in interpreting SEO metrics for WordPress sites
  • Has experience interpreting Google Analytics and & working with Facebook Ad Manager
  • Has experience with automated email platforms (MailChimp, Constant Contact) & CRM’s
  • Understands the basics of camera set up, recording and editing
  • Knowledge of Adobe Design Suite is considered an asset
  • This person must have a CAN DO and WILL DO attitude
  • Must have a passion and interest in staying up to date with best digital marketing practices
  • Has strong communication skills – verbal and written
  • Must be self -starter and adaptable to new and ever-changing initiatives.
  • Must be a confident, self-aware and creative solution seeker
  • Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively
  • Must be an active listener with the ability to accept constructive feedback
  • Must be an individual with a desire of bringing their thought and ideas to contribute to the success of the company

Why join us?

  • We are passionate leaders who are committed to growing our business while doing what we love and making a positive impact in the lives of our employees, clients, family, friends and entrepreneurial community
  • We empower employees to be their fabulous selves and to develop their talents so they can soar in their careers
  • Rapid growth potential
  • Unique learning opportunity to be mentored by an external Marketing consultant who will also work closely with founders


  • Salary Range is: $35,000 - $40,000
  • Rapid growth potential
  • Unique learning opportunity to be mentored by an external Marketing consultant who will also work closely with founders

Job Types: Full-time, Permanent

Salary: $35,000.00 to $40,000.00 /year


  • marketing assistant: 3 years (Preferred)
  • online marketing: 3 years (Required)
  • creating online marketing strategy: 2 years (Preferred)
  • digital marketing: 3 years (Required)


  • Bachelor's Degree (Preferred)


  • Aurora, ON (Preferred)


  • driver's (Required)