Digital Analyst (Senior)

Engine Digital - Vancouver, BC (9 months ago)

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About Us

We’re a team of strategists, designers, and technologists, driven by a shared passion for creating thoughtful digital platforms, products, and services that span web, mobile, and connected spaces. Based in Vancouver and New York City, we’re focused on changing how organizations connect with users in an increasingly digital world. If you’re up for that challenge, you should join us.

The Role

We believe that an informed strategy leads to greater outcomes and analytics provides the guiding insights that influence the decisions we make. By using data intelligence to validate business strategy, product strategy, design, and technology decisions, we create greater value through the products and services we create. Working across our practice groups, the Digital Analyst helps to bring clarity to business objectives through a clear view of KPIs and measurable behaviors.

Responsibilities

Identify and explain site and campaign performance, user behaviors, trends, and patterns based on data analysis and research and provide clear, actionable recommendations to project teams
Create, manage, and lead the presentation of strategic plans, business objectives, KPIs, dashboards, post-implementation and campaign reports based on a clear analysis of data and business goals
Define the measurement framework and strategy across a range of clients and projects that include e-commerce, financial services, media and fashion and apparel
Participate with client and project teams in the development of Business Requirements and how performance tracking will be factored into the product or platform
Work to uncover and understand the core needs and objectives of our clients and their users through site and data integrity audits
Conduct customer segmentation analysis to inform personas, customer journeys, personalization, and marketing targets
Develop the tagging strategy and write tagging specifications while working closely with the development team.
Create data informed hypotheses
Lead and manage multivariate and A/B testing and optimization programs from planning through execution and reporting
Work with our Client Engagement team to make analytics a core part of how we inform and educate, and ultimately improve our clients’ business
Work collaboratively across our practice groups to ensure data informs our team’s approach to strategy, design, content planning, user experience, and development
Required Skills & Experience

3-5 years experience in a digital strategy, management consulting, marketing, or product management role, with a focus on data analytics
Experienced in planning and implementing analytics within web and mobile platforms and products for both consumer and enterprise users
Proven experience using quantitative and qualitative analytical skills to extract insights and inform strategic plans, preferably in the digital product space
Complete working knowledge of Google Analytics with demonstrated knowledge of other platforms such as Adobe Analytics, Omniture, WebTrends, etc.
Experienced with A/B testing and optimization tools such as Adobe Target, Monetate, Optimizely, Unbounce, and Visual Website Optimizer
Working knowledge of UX principles and language including user-centered design, patterns, and design thinking, and how data can positively influence the planning process
Hands on experience with HTML and JavaScript, defining and developing data visualizations and dashboards, and using statistical analysis tools
Solid communication skills; ability to listen, present, and simplify complex data and analyses both internally and directly to executive level client stakeholders
Candidates should be a resident of Vancouver or willing to relocate
Benefits

In addition to an exceptional company culture, we offer the following benefits to all employees:

A welcome kit, a brand new MacBook, and all the tools you need on day one
Personal learning budget for classes, events, and conferences, and access to General Assembly, Treehouse, and One Month to help you expand your skills
Winter holiday break in addition to 3 weeks vacation time to start
Office snacks, coffee, tea, beer, and monthly birthday lunches
Holiday parties, happy hours, and team building activities
Health, dental, and vision coverage
Offices in two of the best cities in the world – Vancouver and New York City
An incredible global client list including some of the most recognized brands
Focused yet casual studio environment located in Mount Pleasant, the heart of Vancouver’s emerging tech hub
How to Apply

If this sounds like a fit, please apply through our online application form. Only candidates with recent and applicable work samples may be shortlisted and contacted. Please clearly state your personal contribution to each project submitted. If you have a blog or other online projects, please send those URLs along too. Extra attention will be given to creative candidates who are active online.

No recruiters, agencies, or phone calls please.