Senior Manager, Global Market Analytics – Toronto
Are you a kid at heart looking to build a career with a leading global children's entertainment company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
As Senior Manager of Market Analytics, you will provide qualitative and quantitative analysis to key stakeholders to drive growth in the business. Reporting to the VP of Analytics, you will rapidly take responsibility in driving analysis around customer segmentation, marketing mix modeling, and POS lift for international markets. You have strong business acumen and enjoy telling stories with data. You balance analytical rigor with commercial pragmatism and will relentlessly bring insights to optimize our business today and plan strategically for the future.
What we can expect from you:
Take ownership over all stages of data analysis: testing plan, data collection and shaping, model specification, visualization and communicating findings to colleagues
Conduct Marketing Mix Measurement, campaign analysis, program optimization, customer segmentation, ROI analysis, and predictive modeling
Perform analysis on market conditions and overall trends using third party data sources
Deliver analysis and commentary on the impact of marketing efforts on POS
Lead market analysis and forecasting discussions in S&OP & Integrated Marketing Reviews
Develop standard KPIs for retail and market analysis in recurring reports
Coordinate analysis of marketing effort effectiveness with various COEs
Provide recommendations on data sources and tools to provide sound analysis and insights
Work closely with GBU brand teams to support both comprehensive business reviews 2 x per year and respond to ongoing ad hoc requests for analysis.
Who’s a good fit for this team:
7+ years experience working with data and utilizing quantitative techniques to solve marketing or business problems in CPG or Retail
Bachelor’s degree from a top school (preferably in a quantitative field)
Self-starter attitude with sharp business judgement
Ability to proactively identify problems and translate noisy data into actionable insights
Exceptional written and verbal communication skills, including ability to lead discussions with audiences of varying technical ability
High attention to detail
Experience with Retail Link, NPD, EuroMonitor, SalesForce.com or Nielsen
Working knowledge of marketing mathematical tools and methods, marketing test and learn plans, ROI development and data mining/multivariate analysis
Expertise with at least two of the standard analysis tools: Excel, SQL, R, Python, Matlab, Stata, SAS, Tableau, etc.
Thrive on finding creative solutions and adapting to constantly changing circumstances
Familiarity with Data Warehouses, large databases, and an understanding of Dimensional Data Modeling for reporting purposes, as an asset
Experience in digital analytics (ecommerce, social, mobile, etc.), as an asset
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:
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We do appreciate all interest; however only those selected for interview will be contacted.