Cineplex Entertainment, headquartered in Toronto, Ontario, is currently recruiting for the position of Social Media and Local Marketing Manager - The Rec Room Winnipeg reporting to the Director of Marketing & Brand - The Rec Room. This position will be based at our Season of Tuxedo Mall location, Lot 5 – 696 Sterling Lyon Pkwy, Winnipeg, Manitoba.
The Social Media and Local Marketing Manager is the local/regional brand ambassador for The Rec Room. The role is accountable for brand and guest perception, and supporting the execution of national marketing initiatives as well as identifying, creating and implementing local initiatives from sponsorships, events, activations, and promotions, to planning and developing content and managing the social conversation and engagement.
The Brand Champion for their location.
Identify local marketing opportunities (internal & external), and develop programs outlining strategy and metrics to drive business objectives as well as evaluating the overall success of each initiative.
Community management of, as well as content creation for, local social media content and review sites in line with National Marketing plans.
Identify key relationships and partnerships that will help build The Rec Room brand, building and implementing associated activation plans to drive business objectives.
Respond in a timely manner to social media guest conversation and feedback including issues management.
Maintain a current marketing calendar that outlines all brand events.
Roll out corporate marketing initiatives and provide feedback on success and opportunities.
Work with Director of Marketing and Local Entertainment Manager to develop and execute marketing programs for events, as well as evaluating the overall success of each initiative.
Support Sales Manager with local marketing plans and tactics to drive group sales revenue.
Update and work closely with Cineplex's communication team to identify and execute local PR opportunities.
Manage local media buys and activation, and build and maintain relationships with local media contacts.
Work with the Management team to reinforce brand, guest and staff experience.
Attend relevant external events and act as brand spokesperson as required.
Provide content direction, mapping and plans for in-location screens, and for the website.
Ensure that website is up to date.
Work with Senior Digital Marketing Manager and explore ways to drive local acquisition to digital marketing channels (app, email).
Manage any marketing aspects of retail merchandise
Track and report any issues with native app or website to TRR marketing leads.
Additional responsibilities may be assigned to support the overall business as required.
University degree or College Diploma in an appropriate field.
2-3 years of marketing and social media experience.
Experience in customer service.
Working knowledge of restaurant and/or entertainment industry principles, methods, practices, and techniques is preferred, but not required.
Experience managing and activating partnerships.
Ability to manage and maintain a promotional calendar.
Ability to work cohesively within a team environment.
Able to respond quickly in a dynamic and changing environment.
Highly flexible, with solid interpersonal skills that allow one to work effectively in a diverse working environment.
Able to build and maintain effective relationships with corporate departments, key business partners, and customers.
Knowledge of budget management.
Experience buying media and building activation plans
Able to effectively communicate both verbally and in writing
Ability to coordinate and organize meetings, promotions and events.
Evenings, weekends and additional hours as required (this is an important one given role)
Ability to attend external events and conduct presentations
Interested applicants please apply today.
While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.
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