General Manager

Tofino Resort Marina - Tofino, BC (30+ days ago)

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Career Lifestyle Balance

Inspired by Adventure?

In summer 2017, Tofino Resort + Marina opened its doors following a new ownership investment of $10 million, resulting in a full renovation and rebrand.

Inspired by adventure, Tofino Resort + Marina is perfectly positioned just a short walk from the charm and culinary gems of this flourishing, ocean-side community. The only full-service resort situated downtown, on Tofino Inlet, offers 62 guest rooms with ocean views, balconies, stylish décor & wall photography wraps by Jeremy Koreski. We also own and operate Tofino’s largest private marina offering moorage for pleasure craft & yachts up to 130’ along with our onsite Marine Adventure Centre which offers bear & whale watching tours, fishing, hot spring tours, paddle boarding, free diving and our onsite public fitness centre Tuff Fit.

Two waterfront dining experiences complete the property: 1909 Kitchen with a Pacific-inspired, ingredient-driven menu; and The Hatch Waterfront Pub, a laid-back meeting place offering traditional pub food with fresh, local ingredients, both with 2019 Top Chef Canada winner Chef Paul Moran at the helm.

Adventure seekers coming to battle the waves, foodies drawn to the unique tastes of Tofino’s incredible culinary scene, and ocean lovers looking for a hip home base – Tofino Resort + Marina is the perfect place to experience the spirit of the wild, west coast.

Why Tofino Resort + Marina?

Life/work balance of living in beautiful Tofino.
Dedicated, passionate and present ownership
Just completed $10 million in capital improvements. Phase two of improvements coming soon.
Opportunity to play an important role in a key property in the community which is set up for growth.
Location: Tofino has repeated been lauded in national, North American and global publications as a top travel destination in the world.
Ownership group that brings experience in adventure and marine operations.
Award winning chef brings instant credibility to F&B program.
Resort Facts

Forecasted sales of between $7-8 million dollars for 2019
100 staff at peak summer and 60-70 staff in the off-season

1909 Kitchen:
85 seats inside and 30 seats on the patio.
70% of guests are tourists and 30% locals.
Menu is family style, shared plates (think Nightingale in Vancouver).
Executive Chef Paul Moran has worked in Michelin-starred kitchens in Europe, won the inaugural Hawksworth Young Chef Scholarship and just recently 2019 Top Chef Canada.

The Hatch Waterfront Pub:
100 seats inside, 75 patio
Mostly a local’s hangout, with 70% guests local and 30% are tourists
Hosts special events during the week like live music, tastings, etc.
Only pub in Tofino.

The Upper Hatch:
65 seated, 86 capacity inside and 60 on open patio.
Dedicated event space above the pub with spectacular views of the water/inlet.
Only self-contained bar in Tofino in private event space, completely private.
Group Bookings & Events and catering business has lots of growth opportunity

62 guest rooms fully renovated
No room service on site

Installed brand new marina in 2017
58 slips; currently the only marina on the west side of Vancouver Island with moorage up to 130’
Fully staffed
Each slip includes designated domestic water and power
Ice available, mobile device enabled security cameras for boaters to check on their boats as well as a security gate at entrance
New shower and laundry facilities
Fuel services
Tuff Fit, Tofino’s premier fitness centre
Adventure Centre

Whale/Bear/Hot Springs tours
One closed boat (30’ Blackfish), one open boat (26’ White Raven).
Additionally, a 21’ Grady White, used for our Ultimate Adventure, for private tours and fishing charters.
Five fly boats used for the inshore fisheries, marine training courses and foot passengers.
Daily service via Harbour Air direct from Vancouver Harbour to resort.
Tuff Fit

2000 sf state of the art fitness centre
For use of hotel/marina guests and memberships/drop in rates available to community members/other Tofino guests
Please find a closer look on Tofino Resort + Marina and our adventures here: quick teaser


Work History

Preferably 5 years of experience in an AGM or GM role at a resort, but ultimately the right skill set is most important.
Degree in Business Management or Masters in Business Administration
Experience in destination tourism
Experience managing a multi brand resort.
History of success
Individual Attributes

Highly organized
Meticulous attention to detail
Strong communication skills
Strong leadership skills
Computer literate
Situational awareness
Likes adventure, the outdoors and is social in nature
Ability to implement a reporting structure and hold team accountable.
Experience developing budgets
Experience building accountability systems (scorecards, sales targets & measurement structures)
Understanding the dynamics & subtleties of the hotel, marina & F&B businesses
Ability to educate, teach and mentor team members
Understands how to sell the brand and its components when in the community and tradeshows in authentic way.
Ability to communicate efficiently on email and in person


Build an operational model which will drive specific outcomes that have a direct impact on revenue, profits, organizational efficiency and guest experience while mitigating misses that directly affect the bottom line. Be able to manage the day efficiently and have a grasp on all business and their issues/on-going events
Assess the organizational chart, make changes as needed. Lead team strategic planning sessions embracing input, contribution & accountability.
Create a “line of sight” reporting structure for operational efficiency which flows up from respective managers to GM.
Earn respect in the community for being operationally efficient and an employer of choice.
Drive sales north of $10 million
Increase service standards in all outlets
Priorities of the General Manager role

Ability to work closely with the Managing Partner execute brand vision & keep open lines of communication in all aspects of the business.
Support & engage the management team with positivity, building consensus & loyalty for the continued success, growth & vision of the business.
Oversee daily operations
Improve revenue
Research and identify growth opportunities
Review, place and analyze budgets.
Evaluate performance and productivity
Generate reports and give presentations.
Ensure property safety and security
Hire/train employees and develop responsible HR environment
Oversee maintenance team and develop preventive maintenance program
Manage and have strong understanding of property management systems.
Experience working with wholesalers and OTA’s.

Will pay competitively, based on experience and skillset, performance bonus plan.
Group Health Benefits Plan
Housing available (two–bedroom townhouse)
Tuff Fit membership

Willie Mitchell
If you’re a service-oriented professional or simply a people person, send your application to: