Growth Marketing Specialist

Backup Radar - Vancouver, BC (30+ days ago)

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About Backup Radar

We're looking for brilliant thinkers to join our team. If you've ever wondered what it's like to work in a place where people enjoy coming to work and where talent is more important than title, then keep reading.

Backup Radar is a market-leading software-as-a-service (SaaS) with global offices in Vancouver, BC, Metairie, LA, and Reading, UK.

Our success is no accident: We allow IT pros to monitor their backup data to save time and prevent backup issues. Our customers report impressive efficiency gains - we make their businesses more profitable. That compelling value is why we've organically developed a global following, frequently landing ourselves in the conversations at every IT industry event.

Working Environment

We care deeply about productivity, both for our users and our in-house teammates. Our products and internal tools require innovation and creativity to create an excellent user experience and to increase product velocity. Best of all, there will be opportunities for growth within the company as you gain experience. This includes identifying strategic improvements to our process and working closely with internal stakeholders to improve our product vision, roadmap, and key results. Finally, you’ll learn how a modern (and highly revered) SaaS company operates and begin to make a real impact on the future of our partners and our organization.

Responsibilities

Assist with creation of B2B marketing campaigns, including setup, QA, reporting and list management

Analyze campaign results, report on key metrics and optimize based on findings

Utilize A/B testing to optimize campaigns and to reduce our cost of acquisition

Assist in managing paid social advertising spend

Work with the Inbound Marketing Manager to create the email marketing automation strategy

Develop and implement site remarketing tactics

Liaison with the content writer for email and social marketing as needed

Liaison with the sales management to understand Backup Radar’s customer base

Collaborate with the full digital marketing team to build highly targeted and personalized email campaigns to new clients

Stay connected to digital marketing trends and act as a subject matter expert

Qualifications

Bachelor’s degree in Marketing, Business Administration, or any other related field. Or equivalent work experience is acceptable

Experience in a fast-paced, dynamic and entrepreneurial environment

3-4 years of relevant experience

Self-starter persona, dependable and the ability to respond quickly and accurately on multiple priorities

Proven track record of execution in marketing programs and campaigns driving lead generation and sales pipeline activity

Experience with SaaS preferred

Proficiency in the use of paid media tools such as Google AdWords, Twitter Ads, LinkedIn, etc.

Experience working with website supporting tools, for example, Analytics, SEO tools, and Content Management Systems

Excellent written and verbal communication skills

Perks

Working at Top Down Campus, a collaborative work environment with cross-functional teams, amongst multiple, rapid-growth SaaS companies at varying stages of growth

Mentorship from industry veterans with a 100% track record of industry success in funding and scaling software companies creates endless career opportunities

Training and professional development budget provided to help advance your career and skills (available every year to every employee)

World-class offices and facilities in downtown Vancouver’s most exclusive business neighborhood with beautiful ocean/mountain views

Fully stocked bar, organic local coffee, snacks, food, and a world-class gym

Brand new, top-of-the-line height-adjustable desks, workstations, hardware, and equipment provide a comfortable working environment

Monthly public transportation subsidy available to all employees, plus a top benefits package including 100% extended health and dental

Join The Team

We invite all qualified candidates to apply. Please note, you must be eligible to work in the country to be considered for this role and priority will be given to local applicants. We thank everyone for their interest, however, only successful applicants will be contacted.

No recruiters or phone calls, please.