Director, Marketing

2161907 Alberta Ltd.(Brand Licence Holder Tokyo Smoke Ontario) - Toronto, ON (30+ days ago)

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Role Summary

The Director, Marketing will be responsible for developing and executing a best-practice driven, marketing strategy for the Tokyo Smoke brand in Ontario. This role will work closely with cross functional peers and retail locations to develop strategies, campaigns and a strong loyalty program, to educate and engage consumers, and drive growth for the organization.

Key Responsibilities

  • Develop and manage 2161907 Alberta Ltd. (Brand License holder Tokyo Smoke Ontario)’s comprehensive marketing strategy and customer loyalty program
  • Develop and execute marketing plans to achieve business goals (revenue, sales, profit)
  • Partner with Franchisees and corporate leadership to develop integrated marketing programs and events to drive traffic and store growth
  • Lead the development and execution of highly effective, integrated, brand engagement programs that leverage a deep understanding of the consumer to create a competitive environment and pricing
  • Ensure brand strategy is driving all creative and content initiatives, working with relevant stakeholders to close gaps and align from ideation to execution
  • Represent Tokyo Smoke in the province of Ontario’s brand positioning in the marketplace to ensure cohesiveness and unity
  • Identify and leverage regional and provincial best practices
  • Monitor marketing program and strategy execution and effectiveness
  • Provide analysis and recommendations on marketing programs to internal and external stakeholders
  • Strengthen the Tokyo Smoke brand in Ontario by contributing to improving culture and the organization’s effectiveness
  • Stay on top of trends in research, technology, retail and cannabis
  • Other duties as assigned


  • Minimum of 8 years of related retail marketing experience
  • Experience in a highly-regulated industry/cannabis industry is preferred
  • Proven experience creating, executing and overseeing a strong customer loyalty program
  • Expertise in social media marketing essential
  • Post- secondary education in Business and/or Marketing
  • Proficient with the Microsoft Suite of tools
  • Event planning experience will be considered a strong asset
  • Strong written, verbal and presentation skills
  • Proven strategist, with experience creating marketing plans and seeing them through to execution
  • An entrepreneurial spirit, with a proven ability to innovate and seek out new opportunities
  • A dedicated influencer, highlighting the brand through on-site engagement with retail owners, customers and staff
  • Ability to inspire a marketing strategy with senior leaders by generating and implementing new ideas
  • Excellent problem solving and analytical skills and the ability to make decisions to move forward
  • An engaging and highly approachable personality with the ability to relate to different stakeholders, consumers and partners
  • Demonstrated skills in multi-tasking, time management and organization
  • A confident, focused attitude combined with the desire to grow and learn new things
  • Ability to manage ambiguity in a fast-paced environment
  • Driven by data-focused decision- making skills
  • Proven ability to organize, plan and manage multiple priorities and projects under tight deadlines.
  • Ability to work in a dynamic environment with minimal supervision

2161907 Alberta Ltd, (brand license holder Tokyo Smoke Ontario) welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Next Steps

Only those moving forward in the process will be contacted.

Job Type: Full-time


  • retail marketing: 8 years (Preferred)

Work remotely:

  • Yes