About Park Hyatt Toronto
Finding luxury in every detail, Park Hyatt hotels provide an experience of sophisticated, contemporary luxury. Located among the world’s premier cities and resort destinations, each custom-designed Park Hyatt hotel combines distinct regional character with elegant brand touches. Long considered to be one of the most venerable sites in Toronto, and one of the most iconic addresses, Park Hyatt Toronto is rooted in creating a true sense of place by connecting the iconic experience with Canada’s undeniable beauty. The essence of Canada’s landscapes and diverse seasons are modernized throughout every area of the hotel and enhance the guest’s journey as they move from public spaces to intimate guestrooms and residences. Bespoke details such as carpet designs informed by autumn leaves, and Canadian-stone performing as expressive accents.
The responsibilities of the position include, but are not limited to:
Promote awareness and maintain positive brand image of the property and outlets (restaurants, lounge and spa.) on a local, regional and national level through consistent and targeted public relations and marketing campaigns
Plan, research or coordinate with approved corporate vendors and supervise the production of marketing materials, reports, promotional and internal communications materials
Manage annual agency budgets and plans (public relations, advertising and online) as well as local marketing plan and budget
Primary hotel contact of outside agencies (public relations, advertising and online)
Enforce brand standardsAct as the lead expert, manager, and facilitator for strategies, as well as the support resource for technical implementation of eCommerce initiatives
Identify and drive opportunities for eCommerce revenue generation for the property through facilitation of brand and individual partnership initiatives i.e. strategic linking with key partners.
Develop and implement an eCommerce evaluation process to identify opportunities and measure eCommerce management effectiveness.
Work with Director of Sales and Marketing and Revenue Manager to review analytics to measure success/failure of campaigns.
Monitor accurate presence and positioning of brand web site, third party eCommerce sites, competitors’ websites and social medial channels.
Develop, implement and act as a liaison with Hyatt eCommerce team and Revinate to increase revenues and market share.
Oversee the planning and execution of daily operations and communicate corporate promotions and campaigns for the hotel.
Initiate relevant market research to continuously benchmark our performance against key competitors as well as understand customer needs (internal and external) as a basis for future business strategies and initiatives
Meet regularly with DOSM to stay current on changing business needs in order to develop and/or revise tactics to address concerns and opportunities
Experience in luxury hotel marketing, public relations and social media
Position locally based in-market at the Hotel
Self-starter and a team leader
Effective management skills with a proven ability to meet deadlines
Creative, organized and strong business sense
Superb proficiency in spoken and written English
Effective communications & presentation skills
Data modeling skills
Web analytics experience
Proven quantitative analytical skills
CRM experience preferred
Degree in Integrated Marketing / PR / Communications, or related disciplines
3-years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market
Web-related project management experience preferred
In-depth knowledge of marketing principles and strategic planning process