Digital Marketing Manager

Benevity - Toronto, ON (30+ days ago)

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Benevity is looking for its next passionate marketer to drive growth for our best-in-class suite of enterprise corporate social responsibility and culture-building products. Using your analytical mind and tech skills, you will be a key player on our Demand Generation team, helping to drive new leads and helping us deliver a best-in-class digital experience for all of our users.

You are a digital marketing nerd at heart and love experimenting with new technology, adapting to the latest algorithms, testing creative, UX and design and digging into the data to help us achieve our marketing KPIs. You have a deep knowledge of all aspects of paid media (SEM, display, native, paid social and remarketing), and you bring expertise in online marketing strategies (ABM, SEO, CRO, content marketing, etc.). You’ve managed large-scale corporate websites in multiple languages and markets to drive on-site conversion. You understand how to stretch your budget to strike a perfect balance between digital advertising and inbound marketing, and you bring a passion for experimentation and continuous improvement.

What you’ll be doing:
Relaunch Benevity’s corporate website on a new CMS platform
Implement best practices and leading digital experiences/tools to increase engagement and conversion
Develop and execute regular test plans for conversion rate optimization (CRO)
Increase organic search rankings and referral traffic
Raise Benevity’s profile on third-party review sites to increase referral traffic
Determine digital media budgets and manage spend to the most critical KPI
Collaborate with digital agency to drive lead acquisition through paid channels and increase brand awareness/engagement through paid social strategies
Monitor performance, identify opportunities for improvement and make investment/channel recommendations to leadership
Advise on digital brand campaigns to drive greater reach and brand awareness
Collaborate with Marketing Operations to ensure digital strategies are amplifying lead qualification efforts
Work with Marketing Automation team to enhance email performance
Identify content needs to drive inbound marketing

What you bring

6+ years of experience in digital marketing, with majority in B2B SaaS
CMS platform experience (Acquia preferred)
Google Analytics certification (or equivalent experience)
Testing software experience (e.g. Google Optimize)
Experience working with agencies or on ad platforms
Advanced Excel skills
ABM, marketing attribution, Salesforce and Marketo experience an asset

About Benevity

Go to Work and Change the World

Looking for meaningful work where you can have an impact? Benevity is the place for you.

We’re a fast-paced (and fast growing!) software company in the business of doing good. Our market-leading cloud solution powers Goodness programs that help some of the world’s most iconic brands engage their people, customers and communities by connecting them with causes they care about.

As a B Corp, we’re thrilled to be part of the next wave of companies that are committed to higher social and sustainability standards—a commitment you’ll see reflected in our mission-driven culture.

If you want to feel good about going to work every day, Benevity delivers. We’re an agile, high-performing team and we need new team members—people like you—to help us continue to innovate game-changing technology, and help our raving fans (er, clients!) successfully run world-class Goodness programs that create a culture of purpose and passion while making a positive difference in the world.

Imagine using your skills to catalyze a network of 10 million+ people from hundreds of the most recognizable global brands to connect with millions of charities around the world. At Benevity, you can!

When you Work at Benevity

  • You’ll have the once-in-a-career opportunity to be a part of a movement—helping some of the world’s most iconic brands drive social change and create a better employee experience that can attract, retain and engage today’s diverse workforce.
  • You’ll make more than just a paycheck. You’ll have the opportunity to combine your passion with purpose every day while achieving tangible results. Just last year our team delivered nearly 1,000 feature enhancements; not to mention we’ve continued to build game-changing products while processing over $2 billion in donations and 10 million volunteer hours to 150,000 charities worldwide.
  • You’ll join a high-performing, purpose-driven team that will help you advance your skills and adopt the growth mindset that’s essential to success at our company (and in everyday life). Our inclusive environment will allow you to come to work each day and be your best, most authentic self.
  • You won’t find a lot of office policies and politics around here, but you will find dogs. You’ll also find a lot of passionate people who are all owners in the company. That doesn’t just mean potential equity in the company (though it means that, too!), but also a sense of responsibility and pride that we’re in this thing together.
Our Commitment to a Diverse Culture

We believe in the power of diversity and we’re dedicated to creating a diverse, equitable and inclusive environment at Benevity. We ensure equal opportunity for all applicants and encourage people of all visible minorities, including Indigenous applicants, and those of any religion, sex, age, ability, sexual orientation, gender identity or expression to apply.

A Place for all Genders in Tech

Gender diversity and equality benefits everyone. We’re committed to supporting all gender identities and expressions in tech by sharing stories and advocating for equality. We’re also proud to partner with forward-thinking organizations like Chic Geek and Next Gen Men, who continue to build a more vibrant, inclusive and diverse technology landscape.

While we sincerely appreciate every application received, only those candidates selected for an interview will be contacted.