Digital Strategist

blackiron agency - Ottawa, ON (30+ days ago)

Apply Now

Ottawa, ON, Full-time, minimum 1-year contract.

Blackiron agency, a Google Certified Partner, has an immediate opening of a minimum 1-year contract position at our Ottawa (Westboro) office for a full-time, experienced Senior PPC / SEM Strategist.

Main Job Duties:

  • Directing lead generation and initial customer acquisition strategies for a variety of clients
  • Development and management of all Paid Traffic strategies and campaigns using platforms including Google Ads, Microsoft Ads, Facebook Ads Manager, Linkedin Campaign Manager, Twitter Ads, Programmatic etc.
  • Proactive and reactionary strategic testing to increase performance of all ongoing campaigns
  • Tracking key marketing analytics and key performance indicators (KPI’s) for all campaigns, then compiling and communicating this data to appropriate members and departments
  • Campaign budget management
  • Researching and staying ahead of the latest trends & news in digital advertising
  • Client relations (presenting campaign strategy, reviewing reports and discussing KPIs directly with clients)
  • Collaboration with the creative team to deliver cutting-edge strategies with engaging and effective creative for high performing campaigns

Desired Skills and Experience:

  • Minimum 3 years experience managing Paid Traffic campaigns

  • College or University Degree in Business, Marketing, or Digital field
  • Experience working with Google Ads, Google Analytics, Facebook Ads Manager, Linkedin Campaign Manager, Twitter Ads
  • Experience in building visual reports in Google Data Studio
  • Google Certification (Analytics, Search, Display, Video, Shopping)
  • Facebook Certificates (Media Buying, Media Planning)
  • Experience with Programmatic Media Buying is an asset
  • Bilingualism (French) is an asset
  • Project Management Skills
  • Excellent oral, written, and interpersonal skills
  • Capable of writing and analyzing performance reports for optimization

Personal Attributes:

  • Meticulous, detail-oriented delivery of campaign builds, optimization and reporting
  • Passionate about digital and social media and trends
  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Collaborative team player with confidence to take the lead
  • Participation in new business proposals and pitches with the leadership team
  • Strong analytical, organizational, strategic planning and time management skills
  • Demonstrative initiative, integrity, and professionalism

Annual Salary Range: Commensurate with experience.


  • Competitive salary and compensation package
  • Flexible hours
  • Modern offices located in Westboro (Ottawa)*
  • Mac laptop & company cell phone provided
  • Available health & wellness benefits plan

Please Note: This is a technical position requiring extensive experience optimizing Paid Traffic campaigns. Applicants must be comfortable working in platforms like Google Ads, Google Analytics, Facebook Ads Manager.

*Due to Covid-19, the position is currently a remote-work environment, with an eventual transition to in-office determined by following public health guidelines.

Contract length: 12 months

Job Types: Full-time, Contract

Salary: From $55,000.00 per year


  • Dental care
  • Extended health care
  • Flexible schedule
  • Paid time off


  • 8 hour shift
  • Monday to Friday