Senior Communications Specialist, Content and Engagement Strategy

Providence Health Care - Vancouver, BC (30+ days ago)

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Reporting to the Director, Communications & Public Affairs, you have a passion for delivering impactful campaigns and initiatives to meet communications objectives and support the successful delivery of PHC’s strategic plan. You thrive on developing, planning and implementing the communications tactics necessary to engage internal and external audiences with the issues and opportunities happening in the world of health care.

You are a strong critical thinker, well-organized, detail-oriented, efficient with your time and deadline driven; and will serve as a utility team member across multiple portfolios. You naturally enjoy identifying and telling compelling stories to match audience interests; you understand how and when to use digital media; and you manage everything from content plans to events/forums with ease.

A self-starter, you have strong writing/editing, verbal, critical and strategic communications skills, experience in developing and producing diverse communication materials. When it comes to writing, you do it all - from communication/marketing plans, original storytelling in newsletter articles, video scripts, blogs, speeches and presentations, to succinct operational communication in memos, briefing notes, web copy, social media posts, intranet updates and more.

With your exceptional communication and story-telling skills, you will promote awareness of PHC initiatives and build a positive profile for Providence Health Care both internally and externally. You will be a superstar in identifying, pitching, researching, writing and editing engaging content/stories for traditional media, social media and PHC’s journalism-focused daily health news hub called The Daily Scan. Have a look here.

You have a flair for ‘productive innovation’, meaning you bring new ideas for content and communication approaches to the table, but use intuition and a keen sense of observation to understand what will work for leaders, adapt on the fly, and consistently meet deadlines. You also have outstanding customer service skills, with the ability to build rapport and trust with a broad group of internal and external stakeholders, and listen closely for insight about what clients really need in order to advance audience engagement.

Knowledge of the principals of communication and marketing.

Demonstrated ability to create and execute strategic communication strategies.

Applies facilitation and consensus building skills to develop communication strategies and messaging involving a variety of stakeholders.

Ability to recognize emerging issues and opportunities, and help coordinate the response to them, while demonstrating tact, diplomacy and composure.

Demonstrated communication and research skills, especially the ability to write, edit and proofread at a professional standard.

Ability to translate technical or complex information into language tailored for use by many diverse audiences and understands the challenges faced by the organization to communicate across diverse sites and audiences.

Uses advances computer skills in a variety of software applications and web-based technologies including content management to develop communication materials.

Ability to work effectively with others at all levels both internal and external to the organization.

Ability to organize, prioritize, multi-task and work effectively under pressure to meet multiple deadlines.

Ability to work with accuracy and attention to detail.

Ability to work both independently and within a team environment.

Bachelor’s Degree in Journalism, Communication, Public Relations or a degree in a relevant discipline plus a minimum of five (5) years of organizational communications experience including significant experience in writing and developing communication plans.

Leads the design and implementation of a comprehensive digital media, social media and content strategy for the organization including securing buy in for the content strategy amongst various teams in the organization.

Develops content strategies that include user journeys, competitive analysis, content audits, channel strategies and editorial plans. Ensures that distribution of content is maximized across all channels to achieve readership and engagement targets.

Collaborates with stakeholders across the organization (including research centres, the Foundation and human resources) to develop content and plans that are consistent with the organizations voice, brand and identity. Serves as social media, content and engagement counsel for communicators across the organization by leading and facilitating content meetings and brainstorming sessions.

Leads the development of the PHC corporate identity by developing policies and procedures that support branding of the PHC corporate name and ensures consistency in the use of corporate images and logos.

Leads the development and marketing of a new PHC website and a new social intranet (i.e. architecture, design, content, marketing, etc.) in collaboration with multiple stakeholders such as leaders, staff, patients and residents. Contributes to the content management of the organization’s family of websites.

Conducts research and evaluation, including survey and focus groups, to benchmark and measure the effectiveness of the organizations communications strategies. Turns qualitative and quantitative data into actionable insight and content recommendations. Develops reports using analytical tools such as Hootsuite Enterprise, Google Analytics, Crazy Egg, Facebook Insights, Twitter Analytics, Zingnal Labs, etc.

Oversees all aspects of social content including writing and editing, audience engagement and social media campaigns. Writes, edits and produces diverse communications for print and online based media such as digital annual reports, web/intranet-based media, internal briefs, newsletters (print and online), social media (e.g. Twitter, LinkedIn, YouTube, Flickr, Facebook), online collaboration platforms and presentations.

Determines appropriate assignments and/or projects for and mentors, coaches and develops the Communications Coordinator position. Sets performance expectations and conducts performance reviews, identifying areas requiring improvement and taking follow up action as required to address performance problems. Promotes cooperative working relationships within Communications and across other corporate departments.

Maintains an awareness of new developments and trends in social media, corporate communications and digital media through literature review, contact with peers at other organizations, industry advisor groups, professionals associations and attendance at seminars, workshops and education programs.

Performs other related duties as required.