Campaign Manager

JAM Direct - Toronto, ON (30+ days ago)

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A JAM Campaign Manager works with account and development teams to set up, test and deploy complex, dynamic, data-driven marketing campaigns for some of Canada’s biggest brands. Supported by a team of over 100 one-to-one communication experts, you’ll enjoy a culture that promotes personal and professional growth.

Responsibilities

Manage multiple Salesforce Marketing Cloud (ExactTarget) and Adobe Campaign accounts for enterprise-level clients.

Lead the deployment of complex and dynamic data-driven email marketing campaigns within expected timelines from set up to testing, to live launch. This can include but is not limited to:

  • Write HTML and testing in multiple platforms & environments
  • Set up data imports, exports & segmentation filters
  • Implement personalization & dynamic content
  • A/B testing
  • Performance reporting, tracking & data pulls
  • Work alongside Account Team for client UAT testing
  • Work with vendor platform support and deliverability teams to proactively investigate and resolve client issues
  • Recommend process improvement strategies and help develop efficiencies to help manage client expectations
  • Support Account Team and clients with technical expertise & best practices, and provide guidance on client expectations and realistic accommodations
  • Provide Account Team with expertise based on previous issues, resolutions, emerging concepts and industry trends
  • Provide support and expertise to the Development Team in building, versioning and testing emails effectively based on campaign requirements

Desired Skills & Experience

  • 1–3 years of directly related executional experience in email marketing
  • Proven experience deploying emails through email marketing platforms such as Salesforce Marketing Cloud (ExactTarget) or similar enterprise level ESP/marketing automation tools: Adobe Campaign, Responsys, StrongViewand/or Silverpop
  • Strong understanding of HTML and CSS
  • Experience with AMPscript(nice to have)
  • Understanding of Canada’s Anti-Spam regulation (CASL)
  • Experience in scripting languages to access data such as SQL
  • Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, etc.
  • Experience in data-driven and creative thinking to analyze campaign results
  • Strong organizational, analytical, and problem solving skills
  • Proven ability to work in a fast-paced, dynamic environment with competing deadlines and multiple priorities
  • Positive, motivated attitude
  • Bachelor’s Degree in Computer Science and/or Computer Programming

Soft Skills

  • Confidence without ego
  • A glass-half-full type – a positive attitude takes you places
  • Focused on every last detail because you get the big picture
  • Eager to question things – there is opportunity in questions
  • Accountable, even when that means highlighting a mistake
  • Eager to make those around you better
  • Always up for a challenge

Only applicants with a cover letter and resume included will be considered. Please apply online at https://jamdirect.ca/careers/campaign-manager.html.

Please include your first name, last name and position applying for in the subject line: ": Campaign Manager".

Job Type: Full-time

Location:

  • Toronto, ON (Required)

Language:

  • English (Required)