E-commerce Specialist

Farsali - Toronto, ON (30+ days ago)

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The E-commerce Specialist, reporting to the Digital Marketing & Ecommerce Manager, will contribute to the strategic execution of our growing our Ecommerce sales channel. The ideal candidate is well versed in all aspects of paid media (i.e. ppc, facebook ads, search, re-targeting), and has the ability to get things done with limited resources. He/she will be responsible for managing all operations relating to Ecommerce, including working cross functionally with the rest of the team, warehouse team, vendors, and customer service.

Increase our overall Ecommerce sales, by strategizing + executing re-targeting and new customer acquisition campaigns.
Manage all updates and changes made to farsali.com (in Shopify).
Liaise with Creative team, Developers, and other outsourced vendors as required
Gather and interpret online analytics, to be used in improving user experience and increasing sales.
Track sales results against plan - weekly and monthly reporting
Build, segment, and manage our email marketing list, including the creation of weekly email blasts, using email marketing software.
Develop a sales funnel using a series of autoresponders (email marketing).
Develop and execute a strategy to build customer loyalty to farsali.com.
Manage our customer service team to ensure highest level of customer satisfaction.
Manage/update digital marketing calendar, including social/PR, e-commerce, and trade marketing
Ability to drive sales and marketing though paid media (facebook ads, google ads) and/or manage Agency relationships

4-6 years experience in Digital Marketing.
Well versed with Shopify, Google Analytics, Facebook & Instagram Ad platforms.
Strong attention to detail and analytical skills.
Comfortable understanding of HTML/CSS coding.
Internally motivated, self-starter; inspires others to participate.
Ability to execute, get hands dirty and can-do mentality – be scrappy!
BA/BS or higher degree, ideally in marketing.