ADMN O 24R - Senior Program Advisor, Destination Development - Closing Date Extended

BC Public Service - Vancouver, BC (30+ days ago)

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** For this opportunity, please DO NOT apply by submitting your profile/resume on the BC Government Hiring Centre website. Applications submitted through the BC Government Hiring Centre will not be considered. Applications must be made via the directions listed below. **

Position: Senior Program Advisor, Destination Development (up to 3 positions)

Salary: $63,973.31 to $72.937.86 annually

Classification: AO 24

Status: Regular, Full Time

Location: Vancouver, British Columbia

Closing Date: March 10, 2020

Position #: 00116188, 00116189, 124650

Competition #: DBC 2019-24

If you are interested and you meet the selection criteria please respond to with your cover letter and CV prior to 4:00 pm on March 10, 2020.

An eligibility list may be established to resource similar positions.

Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit .

Destination BC is an inclusive workplace founded on the highest degree of collaboration and innovation. Destination BC believes that diversity is strength and welcomes applications from all qualified job seekers. If you are an applicant with a disability, we are committed to ensuring workplace accommodations are in place to enable you to do your best work.


As part of the Destination and Industry Development, the Destination Development Program drives development by leading the creation of long term, integrated destination development strategies across the province to enhance tourism experiences, businesses, and jobs, amplify the benefits of tourism to local economies, develop emerging sectors, like Indigenous tourism, while elevating British Columbia’s competitiveness as a destination for travel and investment.

With a focus on the development and implementation of strategic destination management plans, the program aims to align provincial, regional, and community tourism related actions and investments, and advance regional and community tourism priorities and needs. Through a complex network of relationships with indigenous partners, provincial government agencies, local, and regional governments, Regional Destination Management Organizations (RDMOs), community groups, and the tourism industry, including tourism operators, this department proactively leads and facilitates collaboration with a broad range of partners to engage in destination development initiatives to ultimately improve BC’s tourism performance and long-term competitiveness.

Reporting to the Manager, Destination Development, the Senior Program Advisor, Destination Development will provide project management leadership to develop and support the implementation of integrated, strategic destination development plans that align with the corporation’s strategic direction and enhance the province’s tourism competitiveness. This strategic planning and implementation work includes, but is not limited to 20 planning area strategies and 6 regional strategies. Individual planning processes are delivered through workshops, webinars, interviews, surveys, and other input formats, ensuring broad access to destination development planning processes across the province. The Senior Program Advisor, Destination Development is responsible for the consistent application of program standards, policies, and procedures for all strategy development processes delivered by Destination BC.

The Senior Program Advisor, Destination Development maintains high functioning, professional working relationships with Indigenous partners, provincial government agencies, local, and regional governments, Regional Destination Management Organizations (RDMOs), community groups and the tourism industry, including tourism operators, as well as teams of contractors and internal business units, to achieve strategic corporate goals, drive alignment, facilitate stakeholder engagement, and enhance destination development through programs, services, and projects that can significantly benefit British Columbia.

This position encompasses a strong emphasis on multi-project program management, strategic planning, partner development, and relationship management.


Identifies destination development priorities by conducting interviews with internal teams, reviewing and summarizing strategic plans, conducting or coordinating secondary research on tourism and policy trends, commissions new research as necessary, and consults with external partners.
Conducts detailed planning and analysis to understand and manage destination development planning projects and program costs (i.e. resources and materials), benefits (i.e. achieving corporate objectives; consistencies to approaches), planning methodologies (i.e. in person consultations, online webinars, surveys, and other input methods, etc.), and options.
Evaluates, applies judgment, and prepares individual planning processes and project charters, including detailed work plans as well as issue papers, briefing notes, and recommended project implementation plans to the Manager and project partners (Tourism Policy Branch, RDMOs, ITBC, Working Groups), as appropriate, for approval.
Manages the full project lifecycle (initiation, project scoping, planning, resource allocation, contract management, and closure) in the development and delivery of planning area strategies and other destination development projects. Projects and programs range in level of complexity and duration and are all executed using a combination of internal resources, and external suppliers, including providing direction and oversight to organization delivery partners.
Provides direction, trains, and coaches the Destination Development Coordinator.
Monitors progress and takes/recommends action to ensure programs and projects are on time, within project/program budget allocations, meets quality standards, and prepares related reports for Manager.
Procures, evaluates, and recommends to the Manager contract proposals that provide valid solutions to achieve unit objectives. Prepares and manages related contracts and provides work direction, ensures compliance with deliverables, evaluates performance, resolves routine issues, and escalates non-compliance.
Identifies improvements and best practices for future initiatives based on outcomes of post-project and program evaluations to ensure learning initiatives are effective and achieve desired results. Establishes priorities for future revisions in projects and programs that are ongoing.
Manages complex, public facing external relationships to ensure tourism stakeholders (provincial, local, regional and First Nations governments, RDMOs, CDMOs, and other industry partners) are informed on, engaged in, and supportive of Destination BC’s destination development programs and initiatives, facilitating alignment and collaboration.
Provides information and advice to the tourism industry, communities, and other partners on Destination BC programs and activities in relation to destination development.
Develops and enhances planning program resources, including planning resources and templates, communication materials, and contributes to the Corporate Communications department by reviewing and editing widely-distributed plans and strategies, ensures materials are keeping with the Destination BC corporate brand guidelines and style guide, ensures language is easily understood, and that resources are approved and distributed appropriately.
Participates in program area business planning, supports budget tracking with variance reports and invoice processing and reporting of program area performance to meet objectives.
Stays current on best practices in destination development, public consultation, economic development, tourism policy and strategic planning trends, and is conversant on destination development.
Represents Destination British Columbia at meetings and events with key partners including Destination Marketing Organizations, tourism businesses, and community officials, as directed by the Manager. This includes preparing and delivering formal presentations.


A post-secondary education in business administration, public administration, tourism or related field; Community tourism planning or destination management planning is considered an asset
A minimum of 3 years’ experience in project management (planning and implementing), business partner relations, issues management, and industry development
Exceptional partner relations, negotiation, and written/oral communications skills.
Minimum of two years’ experience overseeing the work of others (professional employees, project teams, and/or consultants/contractors).
Demonstrated success in managing and prioritizing multiple projects in high volume and rapidly changing environments.
Proven problem-solving, organizational, and leadership skills.
Knowledge of procurement, resource, and financial management.
A minimum of three years managing budgets, financial processes, and contracts.
Demonstrated experience advising management and business partners, and building consensus on approaches to managing project risks, industry trends, and opportunities for best results.
Knowledge and/or experience with Indigenous tourism or culture would be considered an asset.
Overnight travel throughout BC is a requirement for this position.

Planning, Organizing, and Coordinating involves proactively planning, establishing priorities, and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver the organization’s mandate.
Leadership implies a desire to lead others, including diverse teams. Leadership is generally, but not always, demonstrated from a position of formal authority. The "team" here should be understood broadly as any group with which the person interacts regularly.
Holding People Accountable involves setting high standards of performance and holding team members, other government jurisdictions, outside contractors, industry agencies, etc., accountable for results and actions.
Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning, and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
Impact and Influence is the ability to influence, persuade, or convince others to adopt a specific course of action. It involves the use of persuasive techniques, presentations, or negotiation skills to achieve desired results.
Relationship Building is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals and establishing advantages. These people may include customers, clients, counterparts, colleagues, etc.
Results Oriented is a concern for surpassing a standard of excellence. The standard is measured by one’s own performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation.


Vice-President, Destination and Industry Development

Director, Destination & Industry Development

Manager, Destination Development (BL)

Senior Program Advisor, Destination Development (AO24 3 FTE) ;
Destination Development Coordinator (AO18 1 FTE)