SEO/SEM Specialist

Car Loans Canada - Ottawa, ON (7 months ago)

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Car Loans Canada is looking a driven professional with strong technical aptitude and natural analytical ability to join our Online Marketing & Acquisition team as SEM & SEO Strategist. In this role, you will be responsible for managing, optimizing, and growing paid search accounts and the organic search strategy with a focus on ROI performance. The ideal candidate will be a detail-oriented contributor who always keeps a finger on the pulse of Search Engine updates and has a track-record of using data to make

Car Loans Canada is one of Canada's fastest growing Fintech startups. We are changing the way Canadian's access car loans, and building technologies to make the car buying process easier for both the consumer and dealers. We have partnerships with some of Canada's largest companies. Our leadership team is comprised of industry experts, and highly driven, highly motivated stop at nothing go getters. You will grow personally and professionally in our company, and you will have fun doing it. You would be joining a winning team.

Manage the operational execution of Car Loans Canada's SEO efforts , PPC accounts, including Google AdWords and Bing Ads and Organic SEO strategy including backlinks, partner referral strategy.

Optimize paid campaign performance through continuous A/B testing, competitor analysis, keyword research, creative optimizations and trend insights to achieve KPI targets and maximize investment effectiveness.

Identify, vett and test new and emerging Search products and platforms to expand reach and increase efficiencies.

Manage performance reporting and analysis; communicating results and optimizations to both technical and non-technical stakeholders.

Work with our Development team to verify SEO Best Practices are properly implemented on newly developed code.

Collaborate with our Communications team in reviewing outgoing content for SEO effectiveness.

Implement and maintain content on several local business listing websites.

Monitor brand mentions on the SERP, social channels, review blogs and traditional media for brand safety, linking options, keyword ideas and competitive intelligence.

Conduct regular ON-Page and Off-Page SEO audits and gap analysis to identify new technical and content opportunities.

Stay up-to-date with industry trends and developments in Search Marketing, Digital Marketing as well as consumer behaviour and recommend improvements.

2-3 years experience managing big budget, complex SEM and SEO accounts; agency experience preferred.

Extremely organized with strong attention to detail and eager to work in a dynamic, fast-paced environment.

Entrepreneurial self-starter with ability to manage multiple projects and desire to stay ahead of industry trends.

Excellent communication skills; must be proficient in media terminology and media math.

Experience with SEO tools such as SEMRush, Ahrefs, Backlinkom SEO PowerSuite, SpyGlass, SEOquake, Screaming Frog, Moz.

Experience with Google/Bing Webmaster Tools and Google Analytics.

Familiarity with HTML, CSS, and JavaScript web development technologies and constraints.

Technical understanding and demonstrated expertise of both On and Off Page white hat SEO techniques and Best Practices; E-commerce experience prefered.

Up-to-date with the latest trends, ranking factors, algorithm updates in engine specific SEM/SEO Best Practices