Marketing Manager, Customer Lifecycle

Sentry Windows & Doors - London, ON (30+ days ago)

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A customer obsessed, modern business, in a traditional industry.

We’re growing really fast, almost too fast, and we need motivated, smart leaders to help us manage the growth while maintaining our great reputation with our team and our customers.

The Details:
In this role you will be responsible to build and manage an end-to-end customer marketing and communication program. From becoming a ‘lead’ in our system, through the customer lifecycle, and onto customer referral programs. This is not a lead acquisition role.

General Overview

Map and build communication touch points and appropriate messaging. Use CRM and marketing automation software to implement the complete program:

lead to appointment

appointment to sale

sale to project

project to install

install to final call

Customer Based Marketing Programs

design, build and manage drip campaigns for all cancelled leads and appointments

design, build and manage customer referral program

design, build and manage ‘renewal’ program for window / door / home completion and new product offerings


design, build, test, deploy, and maintain solutions on our CRM platform, including custom objects, fields, picklists, page layouts, workflows, approval processes, validation rules, visualforce pages, email templates and lightning web components.

create complex reports and dashboards to suit business needs.

manage the Salesforce configuration, security administration, system updates and overall functionality of the system including production.

What we offer:
competitive salary based on experience and industry standard

significant growth potential as we aggressively move across Ontario and Canada

direct support from senior leadership and owner

opportunity to design and build full customer lifecycle program

work from home for the next 6 months - year

employer paid benefits

Who are you (in order of importance):
customer obsessed

expert experience using a Marketing Automation Platform ie. Pardot, Marketo

advanced experience using CRM - preferably SalesForce

highly self motivated, can work with little supervision

organized and driven

What have you done:
3 - 5 years experience marketing experience

planned and executed Customer Lifecycle marketing and communication programs

worked with and managed 3rd party content writers and designers (is an asset)

digital marketing experience is a bonus

Occasional day travel to Head Office in Windsor is required. Candidate will need a valid driver’s license and reliable vehicle.

If this is you, send us your resume with a cover letter about your experience and how it fits for this role. We will look at each submission closely and if we see a possible match we’ll be in touch. Send resume and cover letter by Tuesday July 23rd, 2019.