Manager, Marketing & Community Impact, Shaw Charity Classic

Launchpoint Sport & Event Strategies - Calgary, AB (30+ days ago)

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The Manager, Marketing & Events, will be focused on the Shaw Charity Classic in the role of Manager, Marketing and Community Impact. This individual will play a key role in managing the event’s charity program, Shaw Birdies for Kids presented by AltaLink, key sponsorship relationships, various events and the tournament’s marketing and creative efforts. Ideal candidates will be individuals who are pursuing a career in sports, sports marketing or event management with exceptional time management and communication skills. Experience with Adobe Suite is also desired. In this role you will be working with a tight-knit and collaborative team committed to bringing the most elite sporting event to Calgary. With respect to other events, this individual will also play a key support role in the planning and execution of other LAUNCHPOINT managed events.

Duties may include, but not be limited to the following:

  • Manage the Shaw Charity Classic website, including a complete redesign planned for 2020
  • Create engaging content for the Shaw Charity Classic social media accounts and build out a full social media schedule aimed at achieving measurable growth in followers and engagement
  • Build and foster relationships with 200+ participating Birdies for Kids charities to support them with their fundraising goals
  • Oversee the Birdies for Kids brand and develop print and digital collateral for the Birdies for Kids campaign
  • Manage existing sponsorship and branding partners and take an active role in securing new partners
  • Assist in the planning and execution for all Shaw Charity Classic special events
  • Produce creative pieces for all branding activation assets and maintain the list of branding assets
  • Create content and coordinate the send out of all tournament related e-blasts
  • Work alongside the Office Administrator to distribute charity materials including monthly newsletters, tax receipts, acknowledgement letters, and reports
  • Assist in building and maintaining the donation database
  • Assist in the preparation and build out of sales collateral


  • Minimum 3 years of experience in a relevant field (sponsorship, marketing or event management)
  • Bachelor’s degree in business, sport management, marketing, or another relevant field
  • Strong Knowledge in the Microsoft Office Suite including: Word, Outlook, Excel and PowerPoint
  • Strong communication skills – oral and written
  • Determination to support the team and go above and beyond what is expected
  • High attention to detail and organizational skills
  • Ability to multi-task competing priorities while remaining flexible and calm under pressure
  • Self-starter who can work independently with the ability to establish strong working relationships with clients, sponsors, host club, co-workers, and community partners
  • Adobe Design Suite skills are considered an asset
  • Ability to work nights, weekends, and holidays as required
  • A valid driver’s license

What We Offer

  • Competitive compensation package with health and dental benefits
  • Incredible work environment with opportunities for advancement
  • Great vacation package

DEADLINE: January 3rd, 2020 11:59 PM MT

START DATE: January, 2020 (Flexible)

Job Types: Full-time, Permanent