Brand Manager

Whistler Blackcomb - Whistler, BC (30+ days ago)

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Whistler Blackcomb’s Mission Statement is “Experience of a Lifetime” Love what you do! Because that’s what we’re all about. The Whistler Blackcomb staff is comprised of individuals who thrive in the outdoors, love the mountains, and are passionate about what they do. We look for applicants who share in this passion, whether you are looking for a seasonal job or wanting to build an exciting career, don’t miss the chance to work and play in BC’s winter wonderland. If you sound like our ideal applicant please apply online and show us what you’ve got. #wbworklove

Job Classification: Year-Round

Job Type: Full Time

Location: Whistler Blackcomb Resort, Whistler, British Columbia CAN

Job Summary

The Manager, Brand Equity is responsible for building and stewarding the resort’s brand as well as directing all efforts involved in the content and creative aspects of making the brand come to life. The ideal candidate must have strong experience in brand development, with a strong background in creative and content creation and storytelling.

The ideal candidate must be good communicator that is able to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflow. He/she will have will have their hands in many different types of projects and be responsible for delivering results on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to delegate and direct third party vendors, contractors and partners to fulfill all the creative asset needs of the resort.

Job Responsibilities

Develop brand strategy and evolution of the resort brand, as well as seasonal campaigns
Develop and oversee the development of the brand experience strategy, of bringing the brand to life within the resort (inclusive of in-resort signage/marketing materials)
Oversee development of an annual Creative and Content production plan
Direct schedule, track KPIs, direct creative fulfillment from vendors, and optimize to performance
Direct fulfillment of all needs for creative and content marketing assets, including, but not limited to: digital banner ads, landing pages, blog posts, social media, CRM campaigns, printed collateral, signage, brand experiences and more
Direct and negotiate all creative agency relationships, as well as establish a resource network of content/creative vendors and contractors
Communicate performance metrics with stakeholders on analytics of creative performance
Direct the evolution of brand guidelines and communicate to stakeholders to ensure on-brand executions & events
Provide day to day oversight of two Sr. Brand Specialists, a Content Specialist, and a Brand Experience Specialist
Partner with the centralized marketing teams on various other elements of fulfilling on overall marketing strategy and execution

Job Requirements

Four-year college degree required. Emphasis in marketing, business and/or communications preferred
Five years of marketing/content/creative work experience.
Brand marketing experience
Supervisory experience
Word, Excel, Creative/Content design skillsets for various applications
Excellent eye for creative design
High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker

We’re looking for team members whose legendary attention to detail and commitment to phenomenal service comes naturally. Pursue a lifestyle that will elevate your expectation of what work can look like. Nothing is too big or too small for the staff to bravely pursue and elevate the expectations of the guest. Do you possess a calling for delivering world-class events and amenities? Explore Employment Opportunities with Whistler Blackcomb!

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 203208