National Account Manager, Foodservice & QSR
The National Account Manager (NAM), Foodservice & QSR is a key member of Red Bull Canada’s national account team. This individual contributes to volume, share, and distribution goals by developing, selling and executing plans with all Food Management companies and chained Quick Service Restaurants.
This role requires a dynamic, results oriented leader with the ability to uncover, align and translate mutual customer and Red Bull priorities into compelling business plans that over-deliver on results. This individual has exceptional sales, business and financial acumen with proven success in complex negotiations, joint business plan development, complex business problem-solving, forecasting, program development, communication and presentation skills.
Strategic Account Management
- Deep understanding of Foodservice Management Companies & QSR strategies, drivers, and approach to category and item management, customer relationship building and selling. Collect and analyze relevant category, customer, and consumer data to inform insights led business plans for Canteen Franchisees.- Unit Distribution - Support distribution initiatives across geography and ensure 100% in-stocks on all authorized SKUs. Communicates with Red Bull stakeholders across sales, marketing and distribution to effectively close distribution voids.- Joint Business Planning: Lead joint annual business planning between Foodservice Management Companies & chained QSR Lines of business. Develop strategic national, Lines of business, and regional programs with integrated annual calendar plans to drive volume and distribution with positive ROI. Works with national account team and field sales to ensure 100% compliance to all Headquarter (HQ) promotional activity at the store level working with daytime musketeers and distribution partners.- Evaluates ROI prior to recommending specific POS or customized solutions- Lead the annual business planning process for Foodservice & QSR – including all channel programing, initiatives, and tactics.- Participates in relevant Trade Shows and Conferences
Development of Local Relationships for Influence
- Establish field of play alignment that ensures all local and regional Decision Makers of Foodservice Management companies & QSR are aligned with Red Bull and distributor partner sales teams.- Initiate relationships with Lines of business Presidents and Regional Operators to elevate energy category within each Lines of business division.- Develop and communicate tools/programming to elevate sales call at regional and district level.
- Assists in developing, tracking and controlling budgets to secure alignment with the annual Business Plan budgets- Manage expense spending to assigned budget- Controls account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates
Business Analysis & Reporting
- Drive post-promotion analysis, following all programs to evaluate promotional effectiveness.- Use all available Red Bull Canada and customer data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned accounts.
Your areas of knowledge and expertise
that matter most for this role:
5+ years Sales and Key Account experience with Foodservice Management Companies/QSR with a demonstrated track record of success
Beverage or CPG experience preferred
Excellent communication, active listening, and collaboration skills
Complex negotiation skills
Innovative, solution-oriented mindset
In-depth knowledge of Foodservice/QSR industry
Self-motivated with an entrepreneurial mindset and the ability to work independently
Must be extremely proficient in Microsoft Excel and PowerPoint
Valid Driver’s license
University – Bachelor’s Degree (Preferred)
English, additional language skills an asset
Travel up to:
JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.