Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. In Canada, Dealer.com is managed by Dealertrack Canada. For more information, visit Dealer.com.
Advertising Strategist will play an important role in developing and implementing digital advertising solutions and strategies that create exceptional client experiences and generate increased lead potential. This role will leverage on expertise, analytics and research to implement strategies that connect digital consumers with dealership websites in an effort to drive greater leads for client digital marketing initiatives while leveraging all digital advertising channels.
10%: Onboarding and Implementation
Develop professional digital advertising recommendations for prospective and acquired clients based on multiple factors including but not limited to: merchandise, keywords, geography, demographic, competitive analysis, budget and more
Ensure timely implementation of advertising campaigns that launch in tandem with website deliverable
70%: Advertising Strategy & Client Retention
Devise digital advertising strategy for customers that are designed to maximize client leads
Proactively maintain and upkeep client advertising campaigns, performing audit of client accounts on monthly basis to ensure maximized spend and reduced CPL
Proactively monitor client accounts to ensure that there are no quality assurance issues
Proactively evaluate and determine budget changes to client advertising campaigns ensuring that budget is allocated to areas where impressions and CTR are driving most value
Proactively review all digital advertising channels for client to determine which channel is bringing forth greatest lead potential and reducing CPL while maximizing CTR
Proactively perform QA of client advertising campaigns monthly keeping management abreast of challenges and updates
Proactively define and educate client on opportunities where budget allocation will provide maximized ROI to client business
Keep abreast of the most current best-practice digital advertising strategies and changes to various search engine algorithms
Work in tandem with SEO analyst to generate greater quality score and ensure alignment of digital marketing strategy
10%: Monthly Performance Audit & Reporting
Actively contact dealerships via phone and email to arrange performance evaluations and ensure client satisfaction
Actively perform QA of digital advertising campaigns monthly
Work directly with digital solution sales representatives to identify prospects and develop market specific strategies for clients
Utilize Salesforce as the tool or record to capture all dealer sales calls, information and opportunities
Collaborate with other sales teams and leaders across Cox Automotive businesses
Participation in industry conferences for industry partners
Additional duties as assigned
+3 years of Account Management or professional client relevant experience, preferably in automotive, media or media sales/support OR dealership experience and a strong interest in digital advertisement.
BA or BS in relevant field, or an equivalent combination of experience and training
Possess certifications in Google AdWords, Bing Ads, Facebook and Google Analytics
Demonstrated knowledge of digital products and applications, including SEO/SEM, media, etc.
Minimum 3-year experience with digital advertising (Search, Display and Video)
Solid understanding of merchandising and e-commerce strategies for online advertising
Knowledge of website analytic tools i.e. Google AdWords, Google Analytics
Previous experience presenting/selling solutions to clients
Working knowledge of HTML, CSS and broad website concepts
Strong analytical skills and data driven thinking
Excellent written and verbal communication skills
Must be collaborative, friendly, creative, entrepreneurial and passionate about the automotive industry with respect to e-commerce & technology.
Able to travel for training purposes (up to 4 weeks)
Language: English and French are required
Technical Skills: Well versed in MS Office (Word, Excel, PowerPoint and Outlook), Sales Systems, Salesforce, Google Ads, Bing Ads, Facebook, Instagram, Paid Social Advertising and Google Analytics
Valid driver’s license
Language: Bilingual, English and French required (verbal and written)
Travel: Qualified candidate must be able to travel to the United States of America for up to 4 weeks of in-person training at the start of employment
Technical Skills: Well versed in MS Office (Word, Excel, PowerPoint and Outlook), Salesforce, solid understanding of website implementation, quality assurance and digital marketing best practices, must possess current certifications in Google Ads, Bing Ads, Facebook Advertising, Paid Social Advertising and Advanced Google Analytics
Full time permanent position
At Cox Canada, our employees are our greatest asset.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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