SEO Expert

VivosWeb - Hamilton, ON (27 days ago)

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Reports to
CEO, Director of Operations

Job type
Full time, exempt

Job Description

VivosWeb is an innovative, keen, full service online marketing, and SEO company located in Hamilton, Ontario. We are looking for an SEO Specialist who will focus on Link building, Content creation and on-page SEO for our clients. The SEO Expert performs advanced keyword research and competitive analyses using site optimizations tools in order to achieve good rankings and drive quality traffic to our diverse clients websites. This person will work alongside our team to communicate the campaign progress and report back to our business client contacts, executives, and owners.

Job Duties & Responsibilities

Develop and execute high-quality link strategies for all relevant sites
Engage in high-level link prospecting, identifying sites and other properties and opportunities through which to gain high value links
Use a range of link analysis tools to track, monitor, evaluate and analyze existing site links and competitor profiles in order to inform, refine and develop link strategies across their sites
Remove redundant or low quality links
Harness web 2.0 and submissions sites
Work with SEOs and the content and online PR teams to maximise the SEO value of marketing campaigns
Provide insightful reports and information as required by the Senior Management team with regard to link building strategy, activity and return on investment
Liaise in a timely and efficient manner with colleagues and any external agencies
Develop a strong understanding of the products, competition, industry, marketing goals and objectives of the business
Skills, & Experience

Link building specialist with a proven track record in SEO
Thorough and proven knowledge and understanding of SEO as a whole, including a detailed understanding of key phrase research and its application to SEO
Understanding of how Google and other search engines rank pages
Hands-on knowledge of a variety of link analysis tools
Proven and verifiable ability in obtaining high quality, authoritative links in a variety of industry sectors
Strong analytical skills, with the ability to interpret information, news, data and research quickly
Strong oral and written communication skills
Positive attitude, proactive, highly organized, and proven ability to operate under pressure
Effective time management and proficient problem solving skills
Education

Preferably, at least one year of SEO experience
Bachelor’s degree, Associate’s Degree or higher in business, marketing, finance, communications or related subjects highly preferred
Minimum of 3-5 years’ experience in related sales work fields is preferred and highly desirable
Google Adwords/Analytics certification is highly desirable