PPC Manager

Asterisk Marketing - Hamilton, ON (14 months ago)

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We are seeking a passionate, motivated, marketer to join our growing Marketing Agency. As the PPC Manager, you will enter into a key role of responsibility within the company. You will be fully responsible for running & managing PPC campaigns, social media campaigns as well as other marketing-related tasks.

We are seeking a positive, ambitious, hardworking individual who can grow within the company and has the potential to take on additional roles and responsibilities as we develop.

PPC Manager Responsibilities


  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management


  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep abreast of PPC and SEM trends


  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Job Type: Full-time

Salary: $40,000.00 /year


  • PPC Management: 3 years (Preferred)
  • Google AdWords: 3 years (Preferred)
  • PPC: 3 years (Preferred)