Digital Marketing Specialist (Senior)

CST Consultants Inc. - North York, ON (30+ days ago)

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About CST:

The Canadian Scholarship Trust Foundation (CST) has one aim: To make it possible for every Canadian to plan for their children’s post-secondary education. The CST Foundation has been dedicated to bringing higher education within reach for Canadian families for over 58 years. Founded as a non-profit foundation in 1960, we’ve evolved in tandem with the education savings sector and helped shape it into what it is today. CST Spark is the latest chapter from the ongoing story of innovative education savings. Today, we continue to inspire and revolutionize education savings with CST Spark – the simple, modern RESP that combines top investment expertise with the latest technology. For additional information, please visit www.cst.org & www.cstspark.ca

Come grow with us!

Job Summary:

We are looking for a seasoned digital marketing specialist with lots of experience to join a great team and manage multiple digital marketing campaigns. In this role, you will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. This is not an entry level or junior role. You should have strong SEO and SEM experience, a passion for analytics and the ability to plan and execute digital campaigns.

What’s in it for you?

  • Be part of a growing innovative company that’s a leader in the industry
  • Work with a highly motivated, collaborative, and fun team/work environment
  • Competitive salary and annual discretionary bonus programs
  • Above industry company paid standard benefits that start on your first day
  • Group Pension Plan with company contributions
  • Great vacation package, plus additional paid days off
  • Education reimbursement program to encourage continuous learning
  • Organization and team celebration events
  • Wellness Program, Employee and Family Assistance Program, Employee Recognition Program and much more!

Duties/Responsibilities:

Integrated Marketing Strategy

  • Gather market intelligence to identify new digital marketing opportunities and trends in the RESP market: be an efficient creative and pave the way
  • Work closely/partner up with Customer Experience team and direct sales channel to align vision, strategies and tactics
  • Perform analysis of company’s position regarding online and digital marketing
  • Work closely with company’s agencies to align strategic vision for digital marketing initiatives
  • Develop and propose the overall digital campaign and content strategies

Digital Marketing and Campaigns

  • Define and propose a roadmap for digital marketing campaigns (top, mid and bottom funnel)
  • Plan and execute digital campaigns – some directly, some with company’s ad agencies
  • Work closely with Content Marketing team for lead nurturing, SEO and campaign development
  • Analyze and adapt marketing campaigns for optimized leads
  • Participate in designing and executing marketing campaigns with company’s agencies
  • Collaborate in supporting product launches, brand employer management, and services
  • Be an internal visionary for ensuring company’s campaigns are planned and executed across multiple channels to ensure maximum effectiveness

SEO and SEM

  • Analyze company’s needs for Search Engine Marketing and Search Engine Optimization
  • Work with Director of Marketing on initiatives and budget requirements
  • Set up and manage Google AdWords campaigns
  • Set up, launch, measure and constantly optimize SEO organic results
  • Drive collaboration between business, company’s agencies and advertising partners (Google, Media Partner, etc.), track and act on analytics

Analytics

  • Work closely with Data Analyst to set up attribution models and develop a detailed understanding of company’s campaign performance, per channel
  • Design, execute and report on tests of new campaigns and ensure marketing efficiency for the organization
  • Support the development of measurement plan and daily KPI reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics, including setting ROI targets
  • Ensure all digital marketing spend/ROI are measured and communicated

Qualifications/Requirements:

  • 3+ years of similar experience working in a digital marketing agency or in an in-house digital marketing position
  • Digital Media planning and buying experience
  • Google AdWords certification or equivalent experience needed
  • Experience with programmatic, display and partner campaign execution and management
  • Knowledge and experience with A/B testing methodology, and CPA strategy/efficiencies
  • Strong experience and knowledge on search engine optimization
  • Social Media campaign management experienced
  • Strong project management and time management skills
  • Great people and relationship building skills; team player; confident dealing with all levels (junior to executive)
  • Excellent communication and presentation skills
  • Personable, energetic, positive with "can-do" attitude 
  • Flexible and adaptable; able to work in a fast-paced environment
  • Proactive, takes initiative, and has great ability to multi task

Thank you for your interest in this job opportunity. Only those selected for an interview will be contacted. We will consider your resume for other opportunities as they arise.

Thank you for your interest in this job opportunity. Accommodations are available on request for candidates taking part in all aspects of the hiring process. To request accommodation, please contact Human Resources.

Benefits:

  • Extended health care
  • Vision care
  • Vacation & paid time off
  • Life insurance
  • Bonus scheme
  • Wellness programs
  • Company events & social hours
  • Employee assistance programs
  • Dental care
  • Disability insurance
  • Company pension
  • Discounted/free food
  • Education reimbursement
  • Onsite Gym
  • Onsite childcare
  • Work from home opportunities

Job Types: Full-time, Permanent

Experience:

  • SEO: 3 years (Preferred)
  • Digital Marketing: 3 years (Required)
  • Digital Media planning and buying : 2 years (Preferred)

Licence:

  • Google Analytics (Preferred)