The Sales Leader supports the store management team by effectively performing the responsibilities of a LOD by creating a selling culture and enhances the customer’s experience and achieves the store sales goals. In the absence of a member of management, the Sales Leader is responsible for the daily operation of the store. The Sales Leader is expected to role model AEO values and AEO Customer First behaviours in all actions and interactions in order to create a positive Customer First experience.
POSITION TITLE: Sales Leader
REPORTS TO: Store Management Team
STATUS: Part Time
SUPERVISES: Store Associates
Perform the responsibilities of the Leader on Duty (LOD), as outlined in the AE LOD Program, to lead a Customer First culture.
Communicate clear expectations and hold the store associates and themselves accountable to achieving all brand, performance and behaviour standards.
Proactively seek personal learning and development opportunities to elevate leadership skillset and individual performance.
Drive for Results
Partner with the Store Management team in the execution of the store business plan to drive KPI results and maximize business opportunities.
Establish and assign individual goals to sales and stock associates; monitor performance and provide real-time coaching to support them in achieving the assigned goals.
Drive AE brand loyalty by ensuring associates are knowledgeable of all AEO loyalty programs and hold them accountable for consistently informing customers of each program.
Lead role in training, developing and coaching the associate team to create a Customer First culture.
Motivate associates by providing feedback and recognition for behaviours that drive positive results.
Recognize and communicate associate performance issues to store management in a timely manner to develop plans for resolution.
Visual & Operational Execution
Maintain company brand standards per the 5 S’s (In Size, Styled, Stocked, Standard, Signed).
Execute strategic, brand appropriate merchandising product moves to maximize presentation and drive sales.
Ensure consistent and effective shipment processing and flow to the floor are executed while maintaining stockroom SOP.
Execute all daily operational procedures and support the management team to ensure the store audit compliance and shrink results meet company loss prevention standards.
Understand and adhere to all company policies and procedures.
In the absence of a member of management is authorized to:
Open store Monday through Friday only; close store Sunday through Wednesday if necessary
Complete cash refunds for returned merchandise
Complete employee purchase transactions
Complete cash pay-outs for store purchases and services (up to $50.00)
Receive merchandise shipment; complete markdowns on sale and damaged goods
Complete morning bank deposits
Minimum High School education or equivalent.
Minimum 1 – 2 years’ retail experience or equivalent education.
Team leader experience preferred.
Must have flexible availability for store needs (subject to applicable law).
Ability to receive feedback and take action when appropriate.
Demonstrated business acumen.
Demonstrated ability to communicate effectively with customers and store team.
Demonstrated collaborative skills and ability to work well within a team.
Ability to handle multiple tasks while working in a fast-paced and deadline-oriented environment.
Proficient use of technology.