Junior Sales Representative

Weston Forest - Mississauga, ON (30+ days ago)

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The primary role of Sales Representative is to develop and maintain a solid portfolio of customers who buy on a regular basis. This role requires someone with an entrepreneurial spirit, who is motivated to make outgoing calls and develop solid long-term relationships. This person is goal-oriented, competitive, and gets satisfaction by exceeding their personal and professional targets.


Weston Forest originated as a family business in 1953. Today we are a vital, dynamic organization, repeatedly acknowledged by the Canadian Business Growth 500 as one of Canada’s Fastest-Growing Companies, recognized by Deloitte as one of Canada’s Best Managed Companies, recipient of the Canadian Business Excellence Awards for Private Businesses, and a winner of the Waterstone Canada’s Most Admired Corporate Cultures Award.

Our culture is one of personal growth, continuous improvement, and opportunity. It is vibrant, informal, and inclusive. We live by our brand promise: “YOU’LL LOVE DOING BUSINESS WITH US”.


  • Develop and nurture a solid base of customers who buy on a regular basis
  • Build potential customer lists, using a variety of search methods, constantly growing your prospects
  • Cold call prospective potentials in order to qualify them and determine if they are a good fit for Weston Forest
  • Maintain and grow existing Weston Forest accounts
  • Communicate consistently and effectively with customers and potentials
  • Travel to visit customers and potentials as required
  • Build strong relationships, based on trust and integrity: become their supplier of choice
  • Negotiate firmly and fairly while meeting the customer’s needs
  • Achieve new account, sales and gross profit targets, through your daily activities. Meet other KPIs as needed
  • Provide outstanding support to sales management team and customers by answering incoming customer calls, provided information on the status of orders or stock supply, writing/verifying/tracking orders
  • Assist with accounts receivable collections and customer maintenance as needed
  • Participate in training and development courses, continuously improving your skill set
  • No resistance to raise prices as required
  • Experience making profit-based decisions based on available facts
  • Assist team with market assessment and make buying and selling recommendations
  • Be punctual and maintain attendance
  • Adhere to Company policies and procedures
  • Use Salesforce to keep up to date information on all customers and prospects
  • Other duties as required to attain company goals
  • Purchasing as required by sales manager
  • Reports to General Manager - Commodity Lumber & Retail Group


  • Strong phone sales skills with a confident and personable approach
  • Good business acumen, professional, strong business ethics
  • Results-driven, ambitious, self-motivated, and persistent
  • Entrepreneurial spirit, strong work ethic and the ability to make sound decisions under pressure
  • Team player
  • Creative mindset
  • Strong problem-solving skills coupled with the ability to understand how macro and micro variables impact markets
  • Ability to communicate effectively and professionally with contacts at all levels
  • Versatile, with the ability to quickly change directions
  • Strong mathematical skills
  • Must have a valid Passport and be able to travel into the United States
  • Has an automobile and a valid driver's license

Job Type: Full-time


  • sales: 1 year (Preferred)
  • customer service: 1 year (Preferred)