Coordinator, Email and Marketing Automation

WE - Toronto, ON (12 months ago)

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Company Overview

WE is a movement that brings people together and gives them the tools to change the world. Our vision is to shift the world from "me" to "we." Our mission is to empower all people to change the world, locally and globally, achieving transformative outcomes for themselves and others.

WE - Making good, doable

Job Summary

WE is seeking a strong self-motivated self-starter driven by results, to be ourCoordinator, Email and Marketing Automation. The incumbent will report directly to the Director, Digital Marketing. The individual will lead the management + implementation of the organizational email strategy and will assist in new platform transitions. This role is a blend between email content strategy, list management and project management and will work alongside other digital teams.

The culture at WE appeals to self-directed, entrepreneurial, flexible team players who enjoy multitasking and working in an ever-changing fast paced environment. The position is based out of our Toronto office (334 Queen St. E).

Responsibilities and Duties

Strategy and Planning

List Management: Create, manage and update lists according to business and organizational level needs. Understanding the crossover between lists and ideating ideal campaign structure is a must.
Integration: Assess and recommendations for design of information architecture between CRM and marketing automation platform.
Editorial Calendar: Manage and monitoring of organizational editorial calendar of all deployed emails.
Implementation and Testing

Automation Implementation: Implementation of complex drip campaigns, and lead scoring systems to increase nurture capacity and generate leads.
Troubleshooting and QA: Understanding of cross platform integrations, and ability identify/articulate an issue when necessary.
Account Service

Customer Service: Manages relationships with cross- functional teams to ensure that there is alignment of deployment times and accuracy of lists.
Qualifications and Skills

Experience configuring and managing campaigns within CRM and marketing automation platforms (i.e. Salesforce, Pardot, Hubspot, Marketo, ExactTarget, etc…)
Problem solving – You're resourceful, know how to creatively solve problems, identify gaps and have excellent analytical skills.
Organizational/Project Management – You have the ability to organize and create structure within complex systems.
Entrepreneurial – This is an opportunity to truly build a practice from the ground up. You put the customer experience first and you think about all potential touchpoints they might have with the brand.
Strong Communication – Ability to recommend compelling copy for briefing to creative teams.
Flexible – Easily adapt to change and evolution in a growing office
Hungry – Willing to take on more responsibility for career and skill growth
Agency experience – a bonus
What makes us unique...

WE is a family of organizations making doing good, doable. WE Charity empowers domestic and international change. ME to WE is a social enterprise that creates socially conscious products and experiences to help support the charity. And WE Day fills stadiums around the world with the greatest celebration of social good. WE enables youth and families to better the world – supporting 2,500+ local and global causes by volunteering millions of hours of service, shopping daily with an impact, and raising millions of dollars that directly benefit their local communities and the world. Globally, our teams in Asia, Africa, and Latin America have provided more than 1 million people with clean water, built 1,000 schools and schoolrooms overseas, and empowered more than 200,000 children with access to education. WE was founded more than 20 years ago by social entrepreneurs, brothers Craig and Marc Kielburger. Join the movement today at


WE values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of WE’s recruitment process should contact the People Operations and Culture Department by email at As required by applicable legislation, WE will consult with applicants requesting such an accommodation to ensure that WE’s recruitment process takes into account their accessibility needs, including in relation to the materials or processes to be used by WE.