Senior Marketing Manager

Honeypot Marketing - Waterloo, ON (15 months ago)

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Honeypot Marketing is a performance-driven Digital Marketing Agency located in the heart of Uptown Waterloo with over 15 years of experience in some of the fastest growing marketing channels today.

We pride ourselves on offering competitive salaries, extended health and benefits, staff performance incentives, and company culture activities throughout the year to motivate the ambitious, team-oriented marketers who flourish in our fast-paced agency environment. Did we mention we’re also a puppy-friendly office?

The Honeypot Marketing team is looking for a confident and experienced Senior Marketing Manager to join our Waterloo Marketing team. The Senior Marketing Manager plays a vital role in supporting Honeypot's client and in-house marketing initiatives by planning and executing integrated marketing campaigns and programs.

If you’re a skilled Digital Marketing Professional looking to advance your professional career and management skills as a leader of a fast-growing team and agency, then we would love to get to know you better!

Your Duties and Responsibilities as Senior Marketing Manager:
Lead, manage and nurture day-to-day marketing relationships with major client accounts including consulting on marketing strategy and recommendations for the current program.

Lead the strategic planning, campaign development, and execution for B2B and B2C performance driven marketing campaigns including content, video, email, PPC, social, public relations, and 3rd party advertising programs.

Write omni-channel campaign briefs focused on achieving the KPIs of the program and ensuring those campaigns are managed through to completion.

Confidently manage a multi-disciplinary Digital Marketing Team, coordinate monthly deliverables and progress, and introduce company culture initiatives for improving teamwork.

Supporting team and intern onboarding and skill development through working sessions, knowledge sharing, tool demos, and process reviews.

Use a data-driven approach to provide and explain omni-channel campaign reporting that reinforces our marketing recommendations and programs.

Plan, maintain and update internal and client marketing schedules.

Support business decisions by providing product, industry, market, and competitive analyses.

Analyze clients’ websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations.

Work with the team to identify product and marketing opportunities.

Support the Sales and Senior Management team in client-facing presentations

Assist in onboarding and offboarding clients as necessary including organizing materials provided, getting access to tools and platforms, and debriefing team members on the program strategy, and assigning team roles to the project.

Assist our Client Success Manager in implementing process improvements and initiatives as necessary.

Skills and Qualifications:
Bachelor’s Degree or Diploma in Business, Marketing, or equivalent areas of study.

5+ years of tangible Digital Marketing Management Agency experience (please be prepared to share examples of your previous project work).

2+ years experience working with global or national brands.

Experience managing and working in conjunction with external creative and digital marketing agencies and suppliers.

Ability to and experience in driving performance-driven marketing campaigns, business strategy, product roadmaps, market requirements and customer research.

Google Analytics and product performance reporting skills.

Competency in SEO, PPC, email and social media best practices.

Extremely well organized, proactive, detail oriented, creative, and energetic.

Ability to work under pressure and meet tight deadlines.

Strong written, verbal and interpersonal communication skills is a must.

Excellent Excel, PowerPoint, Word, and Outlook skills.

Keen desire to learn and adapt to new technology to increase efficiency and performance.

Ability to travel for client meetings is required.

Who Is Honeypot Marketing?

We’re an experienced team of conversion-focused marketers specializing in demand and lead generation, inbound sales conversion, content creation, social media, video, email marketing and SEO strategies.

At Honeypot Marketing, we’ve been delivering marketing services, technologies, strategies, and tactics since 2003 that show measurable results.

We believe that marketing is changing for the better. We’re helping businesses navigate that change, whether it’s a change in their strategy, brand, marketing stack, or new and innovative channels.

We believe that marketing should not harass people but provide real solutions to real problems. Our team believes that software can be both easy to use and powerful, that’s why we strive to keep ourselves up-to-date on the latest tools and features that set marketers apart from the competition.

We’re looking for an experienced, ambitious, proactive individual who wants to create a real impact for our clients and also be a part of building our fast-growing agency.