Senior Marketing Strategist

Thompson Rivers University - Kamloops, BC (10 months ago)

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Application Restrictions
Open to both Internal and external
Job Type
Support Staff (CUPE)
Posting In effect from
Closing Application Date
Closing date for internal CUPE applicants
Internal CUPE applicants must submit their application by 4pm on the “closing date for internal CUPE applicants” for their Seniority to be recognized. If the position is still open after that date they will be considered alongside external applicants.
Applications will be reviewed commencing the “closing date for internal CUPE applicants” and may continue until the position is filled
Full/Part Time
Full Time
Support Type
Auxiliary (Over 4 Months)
Anticipated Start Date
Position End Date (If Applicable)
The Hours of work are subject to change depending upon departmental requirements
The hours of work will be Monday to Friday, 7 hours a day, 8:30 am to 4:30 pm
Schedule Description

As a member of the Marketing and Communications team, the role of the Senior Marketing Strategist is to work in collaboration with the department and university clients to plan and execute integrated marketing campaigns, which build the TRU brand and support recruitment and retention initiatives.


Contributes to the development of an annual institutional marketing plan and individual client marketing plans by recommending strategies and tactics that will help increase awareness, drive inquiries or achieve project objectives.
Stays abreast of the latest trends in digital and social media marketing and is adept with using a variety of digital channels for advertising.
Establishes and maintains relationships with advertising sales representatives (e.g. online advertising, out of home, radio, television, theatre, print), responsible for media buying, securing media discounts and making recommendations on new advertising opportunities.
Establishes and manages working relationships with external suppliers (e.g. printers, photography, video), requests quotes, selects vendors, sets project timelines, oversees quality control and financial accountability related to production.
Coordinates and leads projects including: client services; writing creative briefs; issuing requests for proposals, purchasing online and offline media; selecting and managing vendors; setting up dockets using project management software; establishing work back schedules based on resources, time, priorities and project scope; maintaining project files; preparing materials for project meetings; and project budgets.
Gathers and distills data to produces project reports and post-mortem reports.
Collaborates with graphic design team to ensure TRU brand guidelines are adhered to and the brief is followed.
Collaborates with the content team to ensure consistency in messaging across all promotional materials and advertising (paid and unpaid); and the project brief is upheld.
Reviews and signs off on promotional materials and advertising prior to final files being sent to vendors and clients.
Communicates with a high level of professionalism and tact within the Marketing and Communications department, within TRU and outside of TRU as a key representative for vendors, suppliers and students.

Marketing Manager


Bachelor’s degree in Marketing, Communications, Business, or comparable education in related fields

Five (5) years’ related work experience advertising or corporate work environment with experience in:
Online and traditional advertising
Media buying and ad campaign planning
Account supervision
Project management
Experience in developing and executing multi-channel campaigns
Experience using vendor dashboards and marketing analytics reports to measure and optimize paid advertising
Experience with social media advertising, search engine marketing (SEM), pay-per-click (PPC) advertising, and content marketing
Experience using project management software


Extensive knowledge of marketing concepts and best practices
Strong budget planning and management
Project management skills with the proven ability to plan, lead and coordinate projects on time and on budget
Detail and deadline oriented
Exceptional verbal and written communication skills, strong business acumen and interpersonal skills
Expert knowledge of media vendors and media buying
Working knowledge of content management systems and customer relationship management systems
Working knowledge of MS Office and Adobe Creative Suite
Knowledge of post-secondary education is preferred


Sitting at desk and computer for long periods of time; general office conditions
Local travel required; occasional attendance at marketing events
Ability to lift weights in excess of 10kg
Please Note: If you are selected for interview, External Candidates will be required to bring a copy of their transcripts to the interview
The salary for the above position is determined by the Collective Agreement with the Canadian Union of Public Employees, Local 4879, as it presently exists.
Pay Band
CUPE Grade 10 $32.23
Salary rate
Please Note: This position may be subject to a 90% salary for the first 560 hours of employment.
Kamloops, BC CA (Primary)

# of Hires Needed
Organizational Unit
Thompson Rivers University -> Marketing and Communications

Diversity and Inclusion Commitment:
Thompson Rivers University is strongly committed to fostering diversity within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, visible minorities, Aboriginal people, persons with disabilities and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply, however applications from Canadians and permanent residents will be given priority.
NOTE: To learn more about living in Kamloops and Thompson Rivers University please visit our Web Site. and follow the links on the Left "Why Work at TRU" or "Why Live in Kamloops"