Digital Marketing Specialist

Localcoin - Toronto, ON (9 months ago)

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As a Digital Marketing Specialist at Localcoin, you will be a part of the Marketing team responsible for contributing to both inbound and outbound marketing strategies. If you know how to creatively handle various digital marketing tools, this position is for you.

This is a crucial role in translating our company mission and vision into a cohesive and compelling messaging strategy as our brand's audience continues to expand internationally—and as our team grows with more talented people looking to transform the world of cryptocurrency. You will report directly to the Marketing Manager in our Toronto head office.

What you'll do

Strive to maximize profitability of all Digital Marketing campaigns including SEM (Search Engine Marketing), PPC (Pay Per Click), SEO (Search Engine Optimization), Email marketing, SMM (Social Media Marketing) and ASO (App Search Optimization).
Produce positive measurable results in the form of marketing specific KPIs including target CPA, CAC, CPC, CPM, ROAS, Acquisitions (conversions), Conversion rates, general Cost/Conversion, customer LTV, customer RFM values, and others.
Create, manage, implement and refine all campaigns in an ongoing basis.
Produce campaign performance and milestones reporting.
Create campaign content such as ad copy, landing pages, website and app content, promotional articles, product specific content, email drafts and others as required for all marketing needs.
Collaborate with other staff in the creation of campaign content as needed. I.e. Media assets such ad banners and other creatives to support your campaigns.
Run quick and cost effective tests to refine campaigns using tools such as Facebook Ads experiments, Google Ads experiments, etc.
Effectively conduct Conversion Optimization using data from Google Analytics, Facebook Insights and other data sources, as well as Google Optimize of other A/B or Multivariate testing tools.
Direct ongoing market research to foster organizational growth.
Other duties as assigned.

Who you are

A full stack digital marketer with a minimum of 2 years of experience on at least 3 of the following Digital Marketing channels: SEM (Search Engine Marketing), PPC (Pay Per Click), SEO (Search Engine Optimization), Email marketing, SMM (Social Media Marketing) and ASO (App Search Optimization).
Passionate about Digital Marketing and do the impossible to stay up to date on new marketing trends.
A professional who craves for responsibility and thrives in a start-up environment.
Results oriented: demonstrating intellect, strong work ethic and “no task is too small” mentality.
Excellent project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines.
Great at reporting on campaign performance. Building custom reports on Google Analytics, Data Studio, Google Ads dashboard, etc.
Comfortable customizing a website front end via Wordpress, HTML, CSS or Javascript.
Certified on Google Analytics, Facebook Blueprint, Google Ads and others.
Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
Knows the ins and out of black, white and grey hat strategies for marketing channels such as SEO, PPC, Social Media, etc.
Native written/spoken proficiency in French and/or Spanish is considered a strong asset
Knowledge or keen interest of Blockchain/ Cryptocurrency industry

You'll have full access to all our perks

Health & Wellness Benefits - We offer a comprehensive benefits package that covers up to 100% of traditional benefits such as dental, prescription drug coverage, critical illness, life and AD&D. The plan also includes 100% coverage of unlimited travel insurance, on-demand online nurse assessments through Akira app. We offer a monthly spend on non-traditional medical expenses (massages, chiropractic) and a wellness account (gym memberships, spa, nutritionist).

Location - Our office is directly connected to the TTC and near major highways with a flexible schedule to avoid rush hour

Weekly Catered Lunches - Start your week off right with lunch from top local restaurants around the city. We take into account all dietary restrictions. Need something else? Add your request onto our team's weekly Instacart order.

Professional Development - We'll invest in your career. Our company is growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs and grow your career along the way.

Compensation - We offer competitive compensation packages. We deeply value the talent and impact our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.

Purchase Cryptocurrency At Market Rate - You'll be able to purchase and sell cryptocurrencies supported by Localcoin at the Canadian market rate with zero fees. You'll also gain exclusive coupons for all of our Bitcoin Kiosks nationwide!

Get Involved - Attend company-wide teach and training days, industry events and quarterly team outings.

Sound like something you want to be part of? We're hiring, apply today!