PPC Marketing Specialist

Go Auto - North York, ON (4 months ago)

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Go Auto is looking for a talented digital marketer to join our rapidly growing marketing team. As one of the largest automotive dealer groups in Canada, the right candidate will be comfortable creating, managing, analyzing, and reporting on different marketing campaigns across various channels for multiple dealerships across Canada.

You will be working in Toronto with our digital marketing team alongside members of our rockstar marketing team located in Edmonton.

This is an exciting opportunity where your creativity and hard work are valued. We're building a team of driven minds who are passionate about staying ahead of the curve and making a difference in the automotive industry.

What You'll Be Doing

Responsible for the strategy, execution, and management of multiple digital advertising campaigns on Facebook, Google, and other marketing channels accordingly - search, display, and video ads
Collaborate with our internal marketing team to create ads, landing pages, and other assets as needed • Actively strategize, execute, and measure various campaign tests – ads, targeting, and landing pages
Measure and report performance of all digital marketing campaigns in order to enhance and identify trends that can help achieve the desired CPA target.

What You Need

2+ years of experience managing result-driven digital marketing campaigns
Experience using Google and Facebook Ads Manager – managing online search, display, and video campaigns
Ability to work in a team-based environment to deliver best in class results for our dealerships
Highly creative in identifying target audiences and devising digital campaigns
Experience in managing remarketing and dynamic product catalogue ads
Strong analytical skills using Google and Facebook Analytics
Experience with A/B split testing
In-depth knowledge of Google Tag Manager, Facebook pixels, and event tracking
Capable of managing multiple campaigns across various channels
Able to communicate results to a wide array of stakeholders, from marketing gurus to account managers

Nice to Have

University/College, degree or diploma in marketing (or equivalent)
Previous automotive marketing experience

What We Have to Offer
Working with one of Canada's largest automotive retail groups with 40+ dealerships across Canada spanning 19 new vehicle brands. Some of the perks of working with Go Auto include health benefits, 3-weeks vacation, a discounted car plan, games room, weekly lunches, free gym memberships, a fully stocked kitchen, casual dress code, free parking/TTC accessible, a fast-paced work environment with outstanding pay and limitless advancement opportunities.

Please email us your resume and portfolio to ivasta@goauto.ca