Account Executive, Earned Media, Brand

Edelman - Toronto, ON (30+ days ago)

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Account Executive, Earned Media, Brand - (191343)

Organization Edelman

Practice Area Brand


Allow us to introduce ourselves, we’re Edelman Canada, Strategy Magazine’s 2017 PR Agency of the year. But we’re not your average PR Agency, in fact, we don’t even define ourselves that way anymore, because we are so much more. We are a communications marketing firm, that employs an audience-centric, story first approach to communications. Because in today’s world you can’t demand attention, you must earn it!

Our focus on continuous improvement challenges our people to always think creatively and encourages them to learn from successes as well as from what didn’t work so well. We encourage our employees to get comfortable with the uncomfortable because that’s when the magic often happens. We don’t like “yes” people – we reward those who engage in honest discussion and debate. No room for wallflowers here.

We hire people that are smart, passionate and curious, and then give them the independence they need to flourish. Think you’ve got the chops? Read on.

We are currently looking an Account Executive to join our talented Brand team, working on high profile beauty and lifestyle brands. The Account Executive must have a solid grasp of all basic storytelling and earned media tools, and how they affect clients’ business. You will bring a fundamental understanding of how to tell a compelling story across multiple channels and apply experience and initiative in assisting to develop appropriate earned media tactics.

With a strong ability to work with senior staff, our Account Executive will be involved in the execution of communications plans based on client goals.

Monitor news and industry trends that are relevant to account industries and competitors; consume traditional and social media channels, ability to critically think about how news may influence client programming, perceptions, positioning, etc.
Hold a keen understanding of the Canadian media landscape, how it’s constantly evolving and an eagerness to develop strong relationships with media contacts
Effectively pitch stories via email and verbally to reporters at local market print and broadcast outlets, national radio, industry trades, online and consumer long-lead outlets
Demonstrate ability to proactively understand and anticipate the needs of journalists/media contacts
Ability to exercise strategic thinking around media relations and media opportunities through showcasing resourcefulness/alternatives when faced with challenges around media interest
Contribute to media relations programs tactics by identifying opportunities, coordinating media interviews, sending timely pitch updates to internal team members, capturing coverage once secured, and taking the lead on developing program wrap reports
Ability to develop and manage critical path documents or work back schedules
Demonstrate ability to execute and manage logistics around client events, including but not limited to event sourcing, décor research, managing multiple vendors, leading briefing book developments, etc.
Ability to take thoughtful recap notes in both internal and client meetings
Ability to work with media partners to distribute press releases and multi-media content
Demonstrate basic understanding of client budgets and ability to work within hour allocation from senior team members
Participate in new business process (such as conducting timely and accurate media research and industry audits)
Utilize research and media list building tools

Post-secondary education in a related field
At least 1-2 years’ experience with earned media and integrated communications at a PR agency with a focus on beauty and lifestyle clients
Demonstrate an understanding of client programs, while maintaining awareness of future client events and activities and how they relate to overall objectives and targets
Ability to effectively manage several projects and pitch assignments at the same time
Ability to analyze market research including using online services and begin to share proactive analysis and/or next-steps with account teams
Understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.
A consummate team player who brings a passionate, positive and high-energy approach to client service and delivering results
Excellent communication skills with the ability to manage up to senior team members

Should you be interested in applying for this role, please send your résumé and cover. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.

Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact

About Us

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).

Click here to view a short video about life at Edelman.

Job Client Services - Consumer
Primary Location Canada-Toronto
Job Type Experienced
Schedule Full-time
Job Posting Jul 19, 2019, 8:54:52 AM