Marketing Technology Specialist

Elevated HR - Calgary, AB (30+ days ago)

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KUDOS INC.

We're looking for an inspired and collaborative Marketing Technology Specialist to drive the development of our strategy, tools and tactics for our B2B SaaS lead generation efforts.

The Kudos Marketing Technology Specialist will be responsible for search engine optimization, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management and website optimization. Your focus is on developing seamless marketing and selling experiences that allow you to gather insights, iterate and fine-tune strategy and tactics to attract and identify the best quality leads, improve sales funnel conversions and shorten the days to close.

As the ideal candidate, you will first and foremost be a technologist, made up of one-part IT guru and one-part integrated marketing expert. You will be work closely with our internal creative team, sales and account management teams to create a best-in-class marketing machine and customer experience. You will be passionate about technology, marketing and problem-solving. You have strong communication skills, a tenacity for fast-paced environments, disruptive sales strategies, website development, marketing automation, online marketing, and social media marketing skills. You live to improve and streamline everything you touch. You are detail-oriented, patient, and are able to manage multiple projects at once effectively.

Kudos

What we are offering is straight-up exciting and global. Kudos is a rapidly growing Calgary tech start-up that is focused on bringing the best of recognition, appreciation, and social technology together. Already in use in over 80 countries and on five continents, we are changing the world of work for the better every day, and we’re just getting started.

No Cubicle. Agile. Daily Stand-ups.

We are 100% committed to that trifecta. Our team is here to collaborate and code the solutions that are making us one of the industry leaders. Every day is different, but that open and collaborative environment remains the same.

Job Responsibilities and Requirements:

  • Lead the online marketing strategy, budgeting, forecasting, campaign development, deployment, and management
  • Manage marketing campaigns that will generate qualified sales opportunities, build brand awareness, and drive relevant traffic to our website
  • Work closely with business development to understand business objectives and prospects’ needs, issues, and goals to better understand how to attract and win our ideal prospects
  • Serve as the power-user and internal product evangelist for a variety of digital tools assisting marketing, sales and customer service in using and mastering each tool as part of customer experience management
  • Collaborate with internal marketers, graphic designers, technical team members, and UX/UI designers to develop and deploy marketing campaigns, improving sales and supporting efficiency
  • Measure and report on performance for all digital marketing campaigns, and assess performance against goals

Internal Job Responsibilities and Requirements:

  • Work with other team members to develop, refine, and implement web site updates, campaigns, online marketing material and prospect/client communications
  • Work with other team members to help develop and improve departmental strategies
  • Recognize your peers for being awesome!
  • Other responsibilities as required

Desired Skill Set and Experience:

  • Post-secondary education in communications, marketing and/or technology
  • 5+ years’ experience as a technology or demand gen marketing specialist
  • Comfortable working with multiple technology platforms and channels with an eye towards new and emerging trends and technology
  • Demonstrated ability to analyze campaigns and pipeline metrics with a focus to optimize and improve performance
  • Previous experience with team management, mentoring other marketing team members and working closely with IT, sales, designers and design partners
  • Strong understanding of search engine optimization & marketing, web traffic
  • Strong understanding of pay-per-click campaign management (Capterra, LinkedIn Sponsored Content, Google Ads, etc.)
  • Strong understanding of web analytics tools such as Google Analytics
  • Experience with CRM and marketing automation tools
  • Experience with multi-touch email nurturing and lead generation campaigns
  • Proficient on Mac, Google Suite, MS Office and/or iWork
  • Strong verbal and communication skills
  • You have good business instincts, and understand analytics and reporting
  • You are comfortable working on multiple projects simultaneously

Other Kudo-rrific Things

  • You’re collaborative and professional
  • You’re organized and detail-oriented
  • You don’t settle for mediocre, but you’re conscious of deadlines
  • You’re self-motivated and can work independently or as part of a team
  • You can handle pressure and an ever-changing work environment
  • You’re proud of your accomplishments and know your areas of development
  • You are a team player, want to grow and are open to feedback
  • The successful candidate will be required to complete a pre-employment screening program once the interview process is over

Our Culture and Mission

We place a high value on initiative, passion, ownership and execution – not to mention, we do this all in a funky warehouse office. Kudos is moving at an incredible pace, and we're looking for people that are up for a challenge. We are Changing The World One Thank You at a Time® and our mission is to give everyone a means of appreciating the people and world around them. As the catalyst in this process, we strive to live our mission of appreciation and recognition every day. Our customers are core to our organization’s focus and our values.

To Apply

Please apply online at https://kudos.bamboohr.com/jobs/view.php?id=25 with your cover letter and CV.

At Kudos, we not only accept diversity, but celebrate, support, and thrive on it. We’re proud to be an equal opportunity employer and are committed to nurturing an inclusive environment. We encourage all qualified applicants to apply and thank you in advance for your interest. Please be aware that only those candidates selected for an interview will be contacted.

Job Type: Full-time

Experience:

  • Marketing: 1 year (Preferred)