Marketing Data & Automation Specialist

Autodesk - Montréal, QC (30+ days ago)

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Looking to jumpstart a career in Marketing that will put you ahead of the curve? Look no further than Autodesk’s Marketing Operations & Technology team. Today’s best Marketers are not just creatively inclined, they are also fluent in analytics and understand the underlying operational processes that make modern marketing programs possible. Working alongside other marketing operations experts, you will get to apply your logic to a variety of complex projects. In this role, you will build the operational foundations that are required, whether you aspire to become a well-rounded digital marketer or build a career in Marketing operations.

Working in Marketo, this key role is the main point of contact in providing data and configuration support to stakeholders based in Americas. You will deliver services such as segmentations, data uploads, email and campaign configuration. Consistent with our team’s commitment to achieving operational excellence, you will serve as an in-house expert on marketing data analytics, automation systems, and best-in-class operational processes.

This role will support the BIM360 marketing team. BIM360 is one of Autodesk’s fastest growing products and a major part of Autodesk’s push to revolutionize the construction industry.

Responsibilities

Execute email marketing campaigns and build processes in Marketo, the marketing automation platform
Collaborate with marketing managers to understand their marketing program objectives and define data segments
Create audience segmentations and data reports for marketing activities with Marketo, Salesforce, and SQL from internal databases
Scrub external data lists and import contacts into marketing and sales CRM systems. Use, monitor, and report issues of automation processes when appropriate
Remove barriers to technology for demand generation success. Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease
Resolve stakeholder issues pertaining to data, automation and processes. Propose, design, and validate new solutions and processes to address emerging marketing requirements and business goals
Work closely with Autodesk internal and external stakeholders to reconcile data quality issues. Interact with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors to facilitate data quality improvements

Minimum Qualifications

3+ years experiences in marketing and/or Marketing Operations
Previous Marketo experience is very important in this role
Knowledge and experience to understand data and automation processes
Understanding of how a marketing automation system works and understand its impact in an organization
Written and verbal fluency in English
Service minded, customer focused & attentive to details
Excellent problem solver, reliable and timely
Positive attitude, curious, knowledge sharer, strong communicator
Bachelor's degree in marketing or related majors

About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.

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At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider employment for all qualified applicants regardless of criminal histories, consistent with applicable law.

To all recruitment agencies: Autodesk does not accept unsolicited headhunter and agency resumes. Autodesk will not pay fees to any third-party agency or company that does not have a signed agreement with Autodesk, Inc.