SEM/SEO & Digital Marketing Specialist

INCOM Web & e-Marketing Solutions - Toronto, ON (12 months ago)

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Description: InCom Web & e-Marketing Solutions is currently seeking a dynamic SEM/SEO & Digital Marketing Specialist to help us support our exciting and growing client base. The ideal candidate must have more than 2 years of experience as a SEM/SEO & Digital Marketing Specialist in a Digital Marketing Agency. We are on the hunt for a digital specialist with a strong background in a broad range of channels, with an emphasis in SEO, SEM, social media advertising/marketing, analytics, content writing, and other general website optimization strategies. You’ll plan, set up, manage and monitor campaigns across a variety of digital channels, helping to increase awareness, generate leads and convert new customers for our clients. This role requires an individual who can clearly communicate account status, performance and deliverables through in-person, over the phone and email to strengthen client relationships. Our team works collaboratively so you will need to maintain excellent team and client communication. This person must have an eye for impactful, creative development and storytelling – integrated with a natural ability to lead.

Skills & Responsibilities:
Be the day to day lead for the company's digital strategy including social media, blog, website content, e-mail programs, SEO and SEM.

Implement tactical online marketing initiatives including event tracking, on site optimizations, keyword analysis, content creation, site auditing and competitive analysis.

Setup and data analysis with Google Analytics.

Define and report on SEM performance metrics.

Develop complex pay-per-click campaigns from the ground up and execute the day-to-day management.

Work with cross-functional internal teams to grow and drive social media adoption and best practices and make recommendations on how the SM program should evolve based on current trends. Execute new programs as needed.

Identify possible new digital marketing trends and opportunities.

Experience of developing compelling marketing campaigns and collateral with a focus on email marketing, social and digital platforms that use various media and tactics to reach a targeted client base, enhance a corporate profile and drive sales.

Proven ability to create, engage and maintain a strong professional network to achieve corporate goals.

Prepare and present monthly performance reports and recommendations to senior.

Advance knowledge and working experience of all Microsoft Office applications.

Demonstrable solid experience and success in implementing digital and social media marketing strategies. This must include managing corporate social media profiles and communities.

Confident, disciplined and assertive with excellent influencing and persuasion skills.

Strong presentation skills across a wide range of channels.

An ability to develop long-term and mutually beneficial relationships with large accounts.

Interest and experience in the real estate industry would be a definite advantage.

Experience using adobe products such as Photoshop, InDesign and Illustrator would defiantly be a big plus.

You Should Have :
Minimum 2 years of marketing agency experience with proven experience in online marketing and PPC search and display campaigns, including Adwords, Facebook.

2+ years of experience in a digital marketing role.

Experience with Social Media marketing (Facebook, LinkedIn, Twitter, Instagram etc...)

Experience with email marketing systems.

Google Analytics and Webmaster tools; including Conversion Rate Optimization (CRO)

Experience with (SEO) Search Engine Optimization with a proven track record of results, including: Keyword Research, Link building strategies and Tactical implementation.

Exceptional written & verbal communications skills. Ability to write clearly, accurately and concisely for email campaigns, website content and updates including blogs, service descriptions, press releases, editorial placements, collateral, ads, social media site content. (A written test may be required).

Diploma or undergraduate degree preferably in a communication, digital marketing/SEO-SEM related qualification.

Google AdWords Certified.

What We Offer You :
A fun and vibrant culture that welcomes everyone's talent, ideas and thinking outside the box.

Join one of the fastest growing companies in North America and be part of fresh and exciting developments as we grow.

A young team of bright individuals who inspire and help each other.

Great earning and career advancement potential!

Qualified candidates should forward their resume by email to or by fax to 416-477-2861 for consideration