Marketing and Admissions Director

Brighton College - Burnaby, BC (9 months ago)

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The role of the Marketing and Admissions Director is to position the College’s image at the forefront of the education market and increase enrollment through marketing strategies. The Marketing and Admissions Director is responsible for building a creative, integrated, multi-channel marketing department that creates brand awareness, reputation, and provides a steady flow of sales inquiries. All marketing investments will be measured for their returns and the Marketing and Admissions Director is responsible for all marketing activity and reporting outcomes to senior management. This role is also responsible for managing the Admissions team (sales/enrollments).

Reporting Relationship:
Reports to Vice-President, Dean of Academics, Director of Operations

Work Location & Work Hours:
Regular business hours (Monday to Friday, 9:00am to 5:30pm)
  • May require of commitment to work hours in excess of regular shifts
Brighton College, all campuses (e.g. Burnaby and Surrey; all accessible by Skytrain)
  • Frequent travel within the lower mainland is required
Specific Responsibilities:
Marketing Planning
Develop a comprehensive strategic marketing plan in conjunction with the VP Marketing and Dean of Academics
Collaborate with other departments to ensure the strategic marketing plan is effectively implemented
Evaluate new media technologies for potential integration within current plan
Manage the creation of marketing and sales support tools
Perform market analysis, targeting and positioning for each program
Implement and monitor integrated online/offline marketing including search engine optimization, search engine marketing, advertising (e.g. Google AdWords), public relations, trade shows
and other campaigns to generate leads
Maintain knowledge of marketing trends, developments and best practices
Analyze and report on marketing campaign results
Work with the Director of Operations regularly with regards to market projection
Marketing Budget
Propose marketing budget for all resources, purchases and staffing – in conjunction with the VP Marketing, Dean of Academics, and Director of Operations
Marketing Materials
Responsible for all marketing material content and coordinate with various departments as needed
Facilitate regular meetings with the Multimedia Designer and lead the Multimedia Designer with directions on how the material should be designed and implemented
Ensure all marketing materials produced (e.g. website, graphic design and print materials, videos) are equipped with professional polish and uphold the institution’s corporate branding standards
Hire and motivate team of highly skilled Educational Advisors
Facilitate regular meetings with the Admissions team
Responsible for monitoring the performance of the Admissions team with regards to sales / enrollment
Coordinate all aspects of Campuslogin with the Admissions team
Manage and delegate leads on Campuslogin
Communicate regularly with admissions team in regards to quantity and quality of leads

Education, Experience & Competencies:
University degree / college diploma in marketing, business or a related field, OR equivalent relevant experience
Minimum 4 years of experience in a marketing management position, ideally within the education industry
Exceptional knowledge of marketing strategies, concepts and practices
Effective time management, organization and leadership skills
Strong computer skills with proficiency in MS Office applications and Google AdWords and Google Analytics
Ability to compile and analyze performance data in order to develop metrics which support decision-making for resource allocation and marketing campaigns

Benefits of Working With Brighton College:
We value the quality and success of our staff and promote a people-oriented work culture
We offer a competitive compensation package and professional-development opportunities
Please submit a cover letter and resume to ASAP. Interviews take place immediately for short-listed candidates and applications are welcome until this position is filled. Thank you!

Job Types: Full-time, Permanent

Required experience:
Digital Marketing: 4 years
Sales/Admissions: 2 years
Brighton College is an accredited institution under PTIB (Private Training Institutions Branch), with the BC EQA (British Columbia Education Quality Assurance) designation, assuring all our programs and instruction meet standards of quality. We are an established vocational college offering over 30 programs across our Burnaby and Surrey campuses. Brighton College provides students with the opportunity to develop professional skills that are recognized and needed in the workplace. Our students come from a variety of backgrounds and bring with them a diverse and multicultural experience.

Brighton College currently has the following positions available, select below to view full details.


Instructors (Pipeline / Future Opportunities)
Brighton College is seeking qualified instructors for all of our subject area course offerings (Engineering Technology, Accounting and Payroll, Business Management, Hospitality Management, International Trade and Freight Forwarding, Network Administration). Brighton College Instructors bring a wealth of industry knowledge, certification & credibility in their field, which empowers them in their educating techniques.

Benefits of Teaching With Brighton College:
We value the quality and success of our instructors and promote a people-oriented work culture
Instructors receive a great amount of support from College staff and have access to pre-developed curriculum for many of the courses
Our small class sizes enable students to receive high-quality education to develop the technical and professional skills demanded by employers
Competitive compensation