Market Development Specialist

ZEISS Group - Toronto, ON (4 months ago)

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Toronto, Ontario, Canada
Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

We are looking for people who are keen to try something new:
Carl Zeiss Canada Ltd. Medical Division the global and Canadian leader in innovative technologies and application-oriented solutions which enable doctors to improve the quality of life of their patients. The Company offers complete solutions, including implants and consumables, to diagnose and treat ophthalmic diseases. In the field of Neuro/ENT surgery, the Company provides innovative visualization solutions. Our medical technology portfolio is rounded off by promising future technologies such as intraoperative radiotherapy.

The Market Development Specialist is responsible for Canadian market planning and promotion of product lines with the goal of achieving planned revenue and profit targets. The Market Development Specialist is expected to work in conjunction with global SBU/FOB/BS Management and Marketing teams to provide market research and competitive intelligence information and respond to local market conditions. The Market Development Specialist has the additional responsibility to provide sales support and local customer support. Furthermore, the Market Development Specialist has the responsibility of managing regional/local KOL’s for podium presence at meetings. This individual will work closely with key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross functional alignment, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. This position responds to the Vice President of the Medical Division.
Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility.
Manage the product portfolio for the assigned product/customer segment.
Drive results through the launch of new products, next generation products, and product enhancements
Achieve planned revenue and profit targets – support team as required including Tender developments and responses.
Launch new products, next generation products, and product enhancements as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
Plan and manage the product line inventory, pricing, quotation programs, CRM and marketing budget.
Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.
Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics.
Plan and manage the product line marketing budget.
Provide input to assist Sales Management in forecast sales for manufacturing and financial planning.
Understand market dynamics and recommend pricing strategy.
Have intimate knowledge of the sales process for the assigned customer segment and provide critical sales tools. Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings.
Provide Field Sales with updates on product, services, and market changes.
Be a resource to Field Sales and respond to point of sales questions and requests.
Develop and implement the promotional plans and materials including: mailings, advertising, product literature, speakers, web marketing, digital marketing outlets, etc.
Analyze competitive products and incorporate competitive strategies into promotional and product development plans to stay ahead of the competition.
Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation.
Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
Be a resource to Field Sales and respond to point of sales questions and requests.
Perform Sales Training during phase training sessions, trade shows, and sales meetings.
Provide local customer support.
Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
Work with Marcom/trade media to provide product specific information to assist with articles.
Collaborate with customers on landmark events, articles and studies supporting market
development needs.
Support regional/local tradeshow collateral/booth property needs, providing messaging & positioning to meet exhibit objectives as assigned by management.

You are:
Willing to travel over weekends and holidays, including domestic and international travel (up to 25%).
Ability to work in a multi-cultural business environment and to lift and move products (up to 50 lbs).
Ability to work in a multi-cultural business environment, foreign language skills are desirable.
BA or BS degree, preferably in marketing, engineering or life sciences. An MBA is preferred.
Minimum of 3-5 years of successful experience in a marketing and/or sales position.
Experience in the medical industry is preferred.
Experience bringing new products to market is highly preferred.
Knowledge and experience in the product development process preferred.
Outstanding, proven communication skills (written, group presentations, etc.) are required.
Proven ability to work closely with a field sales team is required.
Strong Microsoft Word, Excel, and PowerPoint skills are required.
Strong strategic and analytical skills including forecasting, sales analysis, and ROI analysis are required
Proven ability to work with internal customers through strong collaboration and external customers.
Willing to travel over weekends and holidays, including domestic and international travel (25%).
Ability to work in a multi-cultural business environment
In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.

Apply now! It takes less than 10 minutes.
Carl Zeiss Canada Limited & Carl Zeiss Vision Canada Inc. are equal opportunity employers and are committed to providing accommodations for people with disabilities in accordance with provincial legislation. Please let us know if you require a reasonable accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.